Email marketing refers to the sending of promotional emails to a large list of contacts (customers, prospects…) for the purposes of prospecting, loyalty, or simply for information.

Email marketing campaigns are therefore a form of direct marketing in the sense that they directly reach the target.

In this tutorial, discover the 6 steps to create the perfect email and exploit the full potential of your campaigns.

Email marketing is an essential channel for acquiring customers, building customer loyalty, and generating sales.

For several years, it has evolved to become more qualitative, based on user permission and increasingly targeted content.

Why Continue With Email Marketing?

Email marketing is proving to be the most effective marketing action to win customers.

The figures speak for themselves: The Email and Document Management Usage Benchmark report found that more than 91% use email to communicate with their clients, while 61% prefer to use it more than any other form of communication tool.

Email marketing, and above all making it successful, is not an exercise to be taken lightly.

While the operation may seem simple (sending an email), it actually requires mastering some marketing techniques and thinking upstream about the relevance of its email marketing strategy.

By following these tips, you will have all the keys in hand to make effective email marketing:

1. Define Your Objectives

This is the step that will define the rest of your emailing strategy.

Start by defining precisely the objective you want to achieve. Why do you want to do an email?

The objectives can be varied:

• Inform via a newsletter
• Introduce a new product
• Make an important announcement
• Launch a promotional offer
• Qualify a database
• Prospect
• Etc…

The creation and configuration of your campaign will depend on the objective you initially set for yourself.

It is around this objective that your choices in terms of targeting, design, or discourse will be articulated.

So take the time to define a precise objective and to be sure that you really have a mailing need.

2. Define Your Target

Defining your campaign target is the second most crucial step.

What are the needs, expectations, and behaviors of your target? What are their concerns and interests?

It should naturally flow from the goal you set for yourself.

For example, if your objective is to strengthen your customers’ loyalty, the choice of your target will obviously turn to your customer base.

However, defining your target is not that simple!

By using our example of a loyalty mailing, we can specify the target more precisely by choosing only customers who have not ordered for more than 6 months, but who have already spent more than $100 with you.

Moreover, it is essential to take into account the maturity of your prospect to send him the perfect email.

A buyer who has only just become aware of his need will not have the same communication needs as a buyer who has already compared several solutions.

It is always necessary to be as precise as possible in order to create the most relevant campaign possible.

The narrower and more precise your targeting will be, the more your recipients will feel concerned by your speech, and the closer you will appear to them.

And there is nothing more effective than a personalized email adapted to its recipient.

3. Make a Good First Impression

The email subject is probably the most important element to ensure its success.

It’s simple, if it doesn’t make you want to open, your campaign will have been a waste of time… and money.

That’s why you need to take your time to find the email subject that will boost your open rates.

Very often, the subject is considered lightly and is chosen at the last minute.

However, it is the gateway to your message.

It is therefore advisable not to think about the object of your campaign at the last minute, but to devote one or even several hours to it to have time to think about it.

How To Write The Subject Of An Email?

There is no ideal method, but we recommend the following techniques:

The Sender Name:

Essential in any email marketing campaign, the sender name is a parameter as likely to influence the open rate as the subject or preheader.

However, once determined, it will remain the same for all your email marketing campaigns.

Forget the “Contact” names and prefer a more personal identity such as your first name or “The Team Company Name”.

We will take care to choose a name inspiring the confidence of the target. We will therefore avoid “no-reply” addresses.

Email Subject:

The most important element of your email marketing campaign, the subject of the email will determine its success. The purpose of the subject is above all to boost your open rate.

It should be clear and concise. Your title should not be too long to be read in full from a smartphone.

The Preheader:

Located just after the subject, the preheader will give your target a first preview of the message you want to deliver.

By default, it is the first line of the email.

However, it is possible to optimize it, the opportunity to introduce a second formula, always an incentive, which will convince the most recalcitrant to open and read the message.

Sufficient reflection will be necessary to find the right formula and thus seize the opportunity of a second chance, in case the subject alone would not have been enough to convince your target.

The Time Of Sending:

Another criterion having a direct influence on the open rate is the time of sending.

There is no typical optimal time, it varies according to the industries and targets. It is up to you to make different tests and analyze the statistics.

4. Seduce The Recipient

You have convinced the recipient to open your email. This is probably the hardest part, but it’s not over yet.

Reach a Larger Target With Responsive Email

Your message must be created in a responsive design so that it can be displayed on all screens while offering optimal readability.

There are different tools allowing to create effective email marketing in a few clicks, without any particular knowledge in web design.

How To Boost Your Click-Through Rate?

The text of the email should be both engaging and impactful but also clear and concise. A few lines are enough, the goal is not to provide consistent information but to make the target want to click.

We can only recommend that you emphasize the benefits of the product or service that you want to highlight while presenting it as a solution to the problem of your target that you have previously identified.

Finally, keep in mind that an effective email must contain the following elements:

• The logo of your company or brand for quick identification by the target.
• An attractive offer for your target with a Call To Action button.
• Links to your website and social networks.

Never Forget The Call To Action

If there is one parameter that should never be neglected when writing an email marketing, it is the Call To Action.

Much more than a simple action button, it is a real reactivity and conversion booster.

It must therefore be carried out with particular care in order to collect a maximum number of clicks.

By choosing the right location, the right color, the right terms, and the right wording, you maximize your chances of increasing your conversion rate.

Don’t hesitate to play with contrasts to maximize the number of clicks.

Beware Of The Landing Page

The landing page on which your target will land after clicking on your CTA must contain all the necessary elements to convince him/her to take action.

The purpose of this personalized page is both to present the offer but also to generate the conversion.

It is possible to integrate a form into it in order to get more leads.

5- Send Your Email

The Essential Checks

Now comes the crucial step of your email marketing campaign, sending the message.

But before sending your email to your targets, you must make sure that everything works by performing the following tests:

• Check all links
• Test the message display on a smartphone
• Test the reply email address
• Have an unsubscribe link properly integrated

Choose The Right Time

Every day, your targets are flooded with marketing emails, a good reason not to send yours at any time, at the risk of finding yourself drowned in the mass.

While the best time to send an email depends on each industry, keep in mind that emails sent during the week have a higher engagement rate than those sent on weekends.

This is especially true in the B2B sector where targets mainly consult their emails during their working hours.

It is better to send your email early in the morning, so they will be at the top of the list.

You can possibly schedule your morning mailings the night before.

6. Analyze Your Email Marketing Campaigns

It is by studying the performance of your email marketing campaigns that you will constantly improve.

Most email marketing platforms provide detailed statistics that will allow you to know at first glance if your campaign is profitable.

Here are the main performance indicators:

The open rate

This indicator represents the percentage of emails opened on the total sent. It must be at least equivalent to 20%.

The click-through rate

Based on the number of unique clicks, this indicator tells you how many people have clicked at least once on your message.

The conversion rate

This indicator gives you information on the number of desired actions performed compared to the number of emails delivered.

The reactivity rate

This rate represents the ratio between the number of people who clicked on the message among those who opened the email. It is generally between 90 and 95%.

The deliverability rate

The percentage of emails that reach their destination out of the total sent. It allows you to determine to what extent the anti-spam filters implemented by ISPs can impact your campaigns.

Unsubscribe rate

It is a real barometer of the interest of your targets in your campaigns. This indicator will allow you to improve your communication. It is generally between 0.1 and 0.2%. Beyond 0.8%, it is considered to be high.

The ROI or return on investment

A key indicator, the ROI allows you to measure the profitability of your email marketing campaigns by comparing the volume of revenue generated and the overall cost of the operation (tool and creation).

Conclusion: Do Email Marketing, But With A Strategy

As you may have noticed from reading this article, email marketing is not something you can improvise if you want to generate a return on investment.

To create an effective email is above all to create an email marketing strategy adapted to the expectations and behaviors of your targets.

In order to send the right message at the right time, you must, first of all, define the questions that your target asks themselves throughout their purchasing journey and the problems they encounter to contextualize the message of your email.

The second thing to do email marketing effectively is to properly segment your contact base. This will allow you to create a personalized email and optimize your conversion rate.

Finally, creating effective email marketing also means creating an optimal conversion tunnel. In other words, you need to integrate a visible and incentive call to action button in your email that will send the clicker to a landing page optimized for conversion.

After sending your email, don’t forget to analyze its performance. It is this analysis that will allow you to refine your email campaigns and improve your return on investment.

Do you want to easily increase the traffic on your website? I guess that answer is a big yes!

In this case, it would be a real shame to ignore your site’s SEO. Unless you want to miss out on a huge amount of traffic.

Here are a few things to consider:

• 51% of all online traffic comes from search engines.
• Google alone processes more than 5 billion searches per day.

And there’s also the fact that organic traffic is much more targeted than social traffic.

This is why it is important to invest time in search engine optimization (SEO). But, with so much information (and misinformation) about SEO, you may not know which SEO tactics to focus on.

Below are 6 tactics that you can start using right away to get quick results to improve your ranking on Google with minimal time and investment.

Update Your Old Content With New Information

Start with what you already have!

Examine your already published content and see where it is in Google’s search results.

For example, is it on page 2, 3, or 4?

The quickest way is to use the Google Search Console.

If you haven’t set up Google Search Console yet, sign in using your Google Account and add your website.

Log in to your search console account and go to Performance > select “Average Position” to display the average position of your main pages.

Click on any of the pages listed here. On the next screen, select “Queries“.

This will display the average ranking of that page for the different keywords.

Ideally, you should find pages that:

• Are ranked on pages 2, 3, and 4 for your target keywords.
• Have not been updated for more than a year.

Once you have found these pages, it is time to update them with additional content.

So, how exactly do you update your articles?

You can do this by :

• Expand your article to make it more detailed, more useful, and easier to digest.
• Replace old content by changing perspective and updating the data.

Why does this tactic work?

The Longer and More In-Depth Content Can Be More Effective Than Shorter Content

Backlinko has shown, through a study, that long and in-depth content performs better than less well-processed content (short, poorly developed, etc.).

When you add additional content to poorly performing pages, Google’s algorithm will notice it in the analysis and ranking.

In addition, Google loves to offer up-to-date and in-depth content.

These are two essential ingredients for a better ranking.

That said, many studies on the web show the average length of content that ranks well in Google’s ranking.

But not all searches are equal. Google uses a lot of different ranking factors. These vary from search to search.

And in some niches, a huge blog post of 4,000 words is simply not necessary.

The best starting point is to look at the ranking of sites with the keywords of your target.

Don’t forget :

Writing more is not always the solution.

That is, the way your content is structured and its usefulness is a big part of what will help you rank first.

People are looking for an answer and it’s your job to help them find that answer.

Google Prefers Recent Content

Have you ever looked for information about a celebrity, a phone brand, or even a movie that a colleague told you about?

You probably did. And the results you received are from the most recent articles about that celebrity and the latest model of the phone.

Google rewards recent content so that the results are more relevant to users’ searches.

To determine the freshness of a page, the time between when Google first browsed the site and the last time it was modified is taken into account.

So, if you publish a page and edit it immediately, it will not be considered updated.

However, if you wait a while and update your old content, it will be saved as recent content.

And will be more likely to give you a boost in the SERP (Search Engine Result Page).

And in some cases, it may be a good idea to change the publication date and add a note at the top of the article to explain that you updated it.

Google will then display the updated publication date in the SERPs.

Recency is one of the many factors in the ranking algorithm.

The fact that an article has been updated does not automatically mean that you will be at the top of the first page. But it will increase the likelihood that you will be ranked higher.

The best thing about this tactic is that you don’t need to spend a lot of time or energy updating older content.

If you’ve already written 1,000 words, it shouldn’t take much effort to modify the content and develop it.

Find The Pages That Mention Your Site Without a Link

For some reason, there are times when you, your company, product, or content may not be mentioned, but not referenced by other sites.

Find such references and simply request a link to your site.

This will probably make it easy for you to get backlinks.

After all, if someone likes you or your content enough to quote you, they probably won’t mind adding a link to you either.

How to Find These Mentions Without a Link?

Step 1: Find all existing mentions of your content

The first step is to get links from sites that talk about you by mentioning your brand or one of your products.

To do this, the search engine will help you, and this totally free of charge.

Here is an example of a query to enter on Google :

“Your brand name (with or without quotation marks)” -Yourdomain.com – your social networks

Then using the code “-site:xxx/com” to remove all the domains you want to exclude from the search. I thus advise you to remove the main social networks.

For example, for this blog, I use this search:

webucks -site:webucks.net -site:youtube.com -site:facebook.com -site:twitter.com -site:pinterest.com

Since we are looking for all the sites that mention our blog without a link, we will have to look at each of them to verify their quality and the presence or not of a link.

You can ignore the sites:

• That has tagged your brand (look for URLs with ” /tag/YourBrandName “).
• Who make copies of your social media content (such as Twicopy.com).
• Spam which, for the most part, automatically posts content.

It will take some time, but you can usually find dozens of pages that have mentioned you without putting a link to your site.

Make a list of all these pages, identify the editors and their emails. Then send them a short, direct message indicating the page in question and ask them to add the link to your site.

You will be surprised at the number of favorable responses from webmasters or editors.

Do you want to increase your chances of having the link to your site added? Personalize your emails and add an incentive such as an offer to share the article on your social networks.

Step 2: Set Up Automatic Tracking Of Your Brand or Product Mentions

The next step is to ensure that you are aware of any future mention without a link.

There are a lot of great social media monitoring tools out there, like Buzzsumo, because they offer a thorough control of notifications.

For example, for brand mentions, it will send me a notification if a site doesn’t link to Webucks.

But Buzzsumo is a paid tool, so if you have a limited budget, you can use Google Alerts instead – it’s just a matter of manually checking whether sites link to you or not.

You can change the alert frequency if you receive too many messages.

Once you receive an alert indicating that you have been mentioned, do a quick manual check on the site to see if there is already a link to your page (sometimes your brand will not be linked, but there will be a link somewhere else).

You can do this by pressing CTRL + U on your keyboard. This will open the source code of the site.

Then press CTRL + F to open the “Search” tool and search for your domain name.

Once you have found a new unlinked mention, you must contact the author or owner of the website.

See the “About Us” or “Contact Us” pages for an email address.

If there isn’t, don’t worry, there are a few approaches you can use.

You can either use a tool that will find the email address for you, like Voila Norbert, or you can contact the author via social media.

Once you have the email address, get in touch with them as soon as possible.

The closer you get to the original publication date, the more likely you are that the link will be added.

Appear In The “Best” Of Your Niche

Appearing at the top of your industry is a good way to make yourself known.

If you search Google for the “best” or “weekly newsletter” in your industry, you’ll find lists with outbound links to top-quality niche content.

For example, here’s a simple Google search for the best lifestyle blogs to follow:

Contact the authors of these sites and send them a link to your best content.

Then try to convince them that your site is suitable and has a place on their list.

Another tactic is to get your link placed in newsletters. Although this does not lead directly to a backlink, links in the most important newsletters are often picked up by other publications.

What you must remember:

• Being in a popular newsletter like Sidebar.io can help you get links from other bloggers who read it regularly.
• To find newsletters of this type, type this in your search engine: “[your niche] + newsletter”.
• Then, contact the newsletter managers found by email or on Twitter. Send them the link to your site and try to convince them that your content will bring value to their readers.
• However, for this to work, your content must at least match the other articles presented in the newsletter.

Use Your Top-Ranked Pages To Improve The Bad Ones

Much of a site’s activity comes from a small percentage of the site’s total content.

In other words, it is likely that your site contains only a few posts that people are visiting.

You can create links to your less popular content from these pages.

If you have articles on page 2 or 3 of Google, you can give them a boost by adding internal links in your most popular articles.

This way you will increase traffic to these less popular posts.

To do this, we will use Google Search Console again, but in a slightly different way than at the beginning of this article.

So, go ahead, open the Google Search Google of your site, in the left menu select the performance line, then check the 4 available options:

• The total number of impressions: It corresponds to the number of times one of your pages has been displayed by Google.
• The total number of clicks: This shows how many times a link from the site has been clicked by a user during the selected period.
• Average CTR: It gives you the ratio between the number of displays and the number of clicks. Finally, it measures the attractiveness of your links through your title, the meta description, and the impact of your position.
• Average position: This figure indicates the average position of your pages.

Use The Google Search Console

What interests us is to find pages ranked on the third page of Google.

To do this, we will target pages ranked above the 20th position by Google.

Under the main graph, you find the keywords and your position, so display those corresponding to our targeting.

Indeed, it brings little traffic, but they can take advantage of the visibility of your most visited pages.

Click on one of the keywords placed after the 20th position. In the top menu select “Page” to see which pages of the site have been displayed by Google on this query:

Now, you know that these page needs to be improved to gain places and come at least on the first page of Google.

So you will add links from your leading pages to strengthen it.

Or you can use Semrush to find out which of your pages contains the most links.

You can then sort the final list by the number of “Dofollow” links to better prioritize your list of popular posts.

Useful Resources:

SEMrush Tutorial (Free Trial)

Semrush Competitive Research Toolkit

How to Build a Relevant Backlink Profile with Semrush

Add Links to Influencers Within Your Content

Some people don’t like to link to other websites for fear that it will have a negative impact on their search engine rankings.

But this is not the case, on the contrary.

Studies have shown that there is a positive correlation between outbound links and improved Google rankings.

Besides the SEO benefit, it is always a good idea to include links to other sites when relevant.

You add value to your content by offering another source of quality to your readers.

But What About Specific Links to Influencers Within Your Content?

Linking to them can not only allow you to share your content, but it’s also a great way to start building relationships.

Follow this process to improve your search engine rankings with influencers:

• Make a list of influencers with their social media accounts and email addresses relevant to the content you publish.
• Find specific resources they already share that you can link to.
• Publish the content with a link to the influencer resource in your content.
• Contact an influencer via email or social media (Twitter) to let them know they have been featured.

If you want to quickly find influencers in your niche, you will need to use an influencer search tool.

This simple process increases the chances that visitors will share your content.

You can also give the influencer a “boost” to encourage them to share your content.

Influencers receive many requests to share content.

Make it easy for yourself by including some “quick share” links to the post on Twitter/Facebook/LinkedIn, etc.

You could say something like: “If you want to share the post with your audience, here are some quick share links”.

If they want to share it, they will.

And in rare cases, you might find that the influencer will have shared your content before you contact them.

Get Contributions On The Theme Of Your Industry

Guest posting can be a great way to increase traffic to your website. However, Google regularly warns against this technique.

However, an ongoing concert with industry publications that are published on a regular basis will be more profitable for you in the long term.

AllTop is the perfect place to start your search for publications you can write about regularly.

Simply type in a keyword that relevant to your industry to get a list of the main blogs and publications that concern you.

Identify Recurring Writers

What we are looking for here, are websites that have regular columnists.

To do this, first, make a list of all the sites you found on AllTop.

Then type one of these queries into Google to see if they have a page for contributors :

• Site:domain.com ” write for us “
• Site:domaine.com ” contributor “

This will give you an idea of ​​whether there is a “contributors”/”write for us” page on their website.

If so, it will tell you exactly how to become an editor for them.

When you have correspondence, you will need to contact them and introduce yourself.

Before sending them an email, remember that it is better to show them a real interest :

• by leaving a few detailed comments on some of the articles on the website you are addressing.
• Update your bio on Twitter. Mention that you are a columnist and that you share content on the topic you want to write about.
• Creating a portfolio that you can use to demonstrate your style.

If you’ve done all of this, send an awareness email to start the process.

Conclusion: 6 Easy Techniques To Increase Your Rankings On Google

If you want your site to be successful, you need to make sure it is found by people who are looking for the type of information you provide.

Implementing these SEO tactics will require some investment on your part, but they can be very effective in generating traffic. Especially in the long term.

If you can position yourself to be found by people looking for content, your site will prosper.

How to use YouTube to drive traffic to your blog? Tips and tools to improve the SEO of your videos.

How To Create Traffic From YouTube

Do you want to create an additional, interested, and regular source of traffic for your blog?

YouTube is a great option and here’s why :

It can work for almost any blog, in almost any niche, and it won’t go over your budget.

YouTube is not an ordinary marketing channel: it’s a publishing platform. This means that you need to create content to be published on YouTube in order to strengthen your presence there.

But you can generate traffic from this content. And the potential for traffic generation is huge thanks to YouTube’s built-in audience.

I will show you exactly how to increase your blog traffic using YouTube.

By doing so, you will reach a new audience and create (if you monetize your site) an additional source of income.

Always Accompany Your Blog Post With a Video

The first step is to create content to be published on YouTube.

As I mentioned earlier, YouTube is a publishing platform. Without regularly added content, there is no chance of creating content or traffic from your channel.

Make no mistake: this article is not about creating a popular YouTube channel that would become powerful enough to generate revenue. That would require a full-time job, and most bloggers who read this article already have one.

The goal here is to create a presence on YouTube that would support your main site and bring in additional traffic.

If you’re thinking of expanding your YouTube channel beyond that, you’ll still find some tips, but it won’t be enough.

Because the success of a YouTube channel relies heavily on the personality of the unique YouTuber. Most often we like a YouTuber, more than his video channel.

So Where To Start Generating Traffic Through YouTube?

The first tip is to get into the good habit of creating a short video every time you work on a new blog post.

It’s easier than you think!

Gone are the days when you had to master advanced skills or download expensive software to create a video.

Nowadays, making videos is easy for everyone without the need for a big budget.

InVideo is a tool for creating quick videos and short video tutorials.

First of all, it costs $10 per month (it has a free plan too), which I think is the lowest price on the market.

Second, it takes a few minutes to make a professional-looking video, especially if you already have a feature article :

• Choose the “Article-to-Video” option and copy/paste your content (the best idea is to copy/paste your take-away articles to get subtitles).
• Choose YouTube from the list of options.
• Select your model.
• Let the tool generate your video, using your text as subtitles (keep the “Auto-Suggest Images/Videos” option checked for this).

The video will include background photos, subtitles, transitions, and music in the background.

You can change and modify any of these elements, as well as upload your own images to use.

You can even download a voice-over to use instead of music, but it would take longer to set it up.

But what if there was a much easier, faster way to create Human Sounding audio in a few clicks… in MINUTES from now?!

You’re in luck, because there’s a brand new tool that’s just hit the market called Speechelo, and it’s going to make your life INFINITELY easier when it comes to creating Voice-overs from Text.

Your YouTube video should not be too long or too complete. Indeed, it should be short, but interesting.

After all, you want your video to generate a click to your site to increase your “useful” traffic.

Optimize Your YouTube Channel For Google

There’s a powerful reason to optimize your YouTube video page for Google organic.

A few years ago, ranking videos on the first page of Google was easy.

Nowadays, with fierce competition and every marketer uploading thousands of videos each day; it’s hard to get your video on the first page of Google.

Find out how to get instant top video rankings and get tons of targeted traffic with this backdoor strategy (without knowing SEO, without building backlinks, or writing any content!).

YouTube rankings can be a mystery: YouTube ranking signals can never be identified. Moreover, it is highly personalized.

In the meantime, Google rankings are still quite predictable:

• You need a keyword that can be referenced. With a certain volume of research, and not be overly competitive.
• You must put this keyword in the title of the video page.
• You need to write original content for your video description.

Identify The Keywords On Which You Want To Gain Views And Visitors

Since you are creating a video from your already written content, you may already have a search query that you are targeting.

But to make each step achievable here’s a quick tip:

• You can use the Semrush for Keyword Research.
• Type your basic term here (something you’ve written about)
• Set the Keyword Difficulty to less than 60%. The lower it is, the easier it will be to classify your video.
• Select a keyword that best describes your video content.

Useful Resource:

SEMrush Tutorial (Free Trial)

Semrush Competitive Research Toolkit

How to Build a Relevant Backlink Profile with Semrush

Don’t be afraid to optimize your article and video for the same search query: videos have a unique place in Google’s search results, so they won’t compete with your own blog article.

Optimize The Details Of Your YouTube Videos

Now that you know which keyword(s) you are targeting, it’s time to optimize your video page.

This step may well take longer than the actual assembly of the video itself. But it is an important step, albeit a boring one.

YouTube video page SEO is similar to the one you use in your article SEO strategy for Google:

• You need a catchy title that contains your target keyword.
• You need to write a long textual content around your topic.

Here is a checklist of fields you need to fill in when you upload your video to YouTube, how to reference a YouTube video on Google:

• A title of 100 characters maximum, it is best to keep it between 65 and 80.
• A long description of 5,000 characters maximum. Here the more, the better! But only the first 150 characters will be visible. The visitor will have to click on the “MORE” to see the full text.
• Remember to add #hashtags for a better discovery with a maximum of 15 #hashtags. The first 3 will be visible above the title.
• Thumbnail: Select a thumbnail for your video, try to be consistent with your brand, and make it attractive.
• Tags: At the bottom of the video details, you can freely add tags to make the search easier. You can use this field up to 500 characters.

Optimize YouTube Description Writing For Google

Describing your video will probably take up most of your time, as you will have to write original content from scratch.

To make your life easier, here’s a good tip: use the Text Optimizer site (its success sometimes makes it saturated).

It allows you to quickly create an optimized context around your keyword :

• Enter the target query you identified in the step above.
• Select Google and then “New Text“.

The tool will generate a list of related concepts that you can cover in your content.

You can click on any phrase in the list and the tool will generate a more optimized context for it.

Note that the tool can also be used to optimize the writing of an article.

This tool will greatly facilitate your work of writing original content for your description. Continue to verify the concepts that make sense to you and create a well-optimized context to develop.

Tip: Also Add a Link On Your Blog To Your YouTube Video

Be sure to provide a text link to your video directly in your blog post, not just embed it.

A link will help your video page rank in Google’s organic search, so don’t miss this step.

Also, this option allows you to give access to your readers even if the video doesn’t appear in its browser.

Add Clickable Links To Your YouTube Videos

Our goal is to generate traffic from YouTube to our blog. It is therefore key to add clickable links to bring our visitors to navigate from the video to our site.

Video creators used to be able to create clickable links within their own videos to their verified sites.

But those good times are over. Indeed, YouTube has tightened the rules to the point where it is impossible to take advantage of this option, especially if you are a new video editor or an occasional producer without a 1000 subscriber base.

However, there are still two places where you can put links to your site:

• In the text of your video description: Only the first 150 characters of your video description will be immediately visible under your video before you click “More”. It is therefore advisable to place the link of your associated article there.
• A pinned comment: Video creators are allowed to pin one of the video’s comments so that it is always at the top.

It is not uncommon for video creators to pin their own comment. When pinning a comment with a clickable link, make sure it is visible when you log out of YouTube (check-in another browser).

Sometimes YouTube hides comments with external links, especially for new accounts.

If this happens, it’s best to add your link only in the video description.

You can play with your wording to make it less promotional and more interesting.

For example, you can invite to click on a link to get the complete (downloadable) list of materials, tools, or steps.

Follow The Evolution Of Your Performance

This step is essential because you want to know which tip worked best.

You need to develop your own style and strategy, and there is no other way to do this than to keep a close eye on your numbers.

Over time, you’ll see signs of where to direct your attention from your YouTube stats.

To do this, go to studio.youtube.com and click on the “Content” link in the menu on the left-hand sidebar. Now sort your videos by views.

Then you can analyze how visitors got to your YouTube video.

In the menu on the left, select “Analytics“, then search for the tile on external traffic sources.

This allows you to see how efficiently you are working to make your YouTube video visible on the Google search engine.

How To Know The Behavior Of Your Visitors On YouTube?

Unfortunately, the YouTube Studio does not show you what queries were entered by users to generate your views.

But, again, you can launch the Semrush tool to find the Google ranking of any video page.

It is also useful to know the organic ranking of your video, as it tells you if the above optimization efforts have paid off.

It will also help you understand what questions (i.e. search queries) your visitors type into Google to find your video!

However, knowing your YouTube statistics is not enough, as this article aims at directing YouTube traffic to your blog.

Therefore, it is necessary to create a conversion funnel of YouTube traffic to watch using your onsite analytics.

How Do You Know Which Visitors To Your Blog Are Coming From Your YouTube Videos?

Here, nothing could be simpler. Sign in to your Google Analytics account.

In the right-hand menu, select Acquisition > Overview.

To know the specific performance of visitors from YouTube, select the “Social” line.

And there you go, you can see how effective (or not) your site traffic thanks to YouTube.

Summary: How To Use YouTube To Drive Traffic to Your Blog

Creating videos is easier and more accessible than ever.

While you can opt for a professional camera and expensive editing software, you can also produce great results simply by using your smartphone and free video editing software.

And if this strategy allows you to take advantage of YouTube’s built-in audience, your videos will also have a good chance of appearing in Google’s organic search listings.

That’s why it’s so important to focus your videos on specific search queries.

Be sure to include the keyword of your target audience in the title of your video and create a description of at least 300 words.

Include links to your site from the video description (and optionally your pinned comment).

Then monitor your Google ranking and traffic performance to determine what works (and what doesn’t) – you can then tailor your SEO strategy for YouTube.