Links, both internal and external, are one of the most important google ranking factors. You just can’t do SEO without arranging proper internal linking, building relevant links to your website, and keeping your link profile of bad links.
We will learn all of this with Semrush tools.
Google regards any inbound link as a kind of endorsement from another website. Taking into account the authority of referring domains.
In this section, we will start our backlink research and learn how to get ideas for link building with the backlinks report.
Backlink analytics helps you:
- Discover your website’s backlink profile
- Find out your competitors’ backlinks including most recently the built ones
- Analyze their values and impacts on domains
Let’s explore the backlinks report
After typing a domain name in the search bar, you will see statistical data for backlinks to this domain. Or you can analyze a specific subdomain or URL.
In this report, you will find the backlink authority score which values change over time.
The authority score is based on the number of backlinks, referring domains, organic search traffic, and other data.
Always pay attention to this metric. The higher this score the more way a backlink from the queried domain would have.
New and Lost Chart
With the help of the new and lost backlinks chart, you can find out your competitors’ link building behavior and how many new links your competitor has acquired recently. So you can plan your own link building efforts accordingly.
Which valuable backlinks were lost by your competitor so you can try to get them for your own website.
Below you can see the backlinks distribution by type, Follow Nofollow attributes, TLD zones, and countries as well as the most popular anchor texts.
Top Anchors List
Get even more insight into your competitors link building strategy from the top anchors list.
It is essential that their top anchors correlate with the products or services they push the most. In other words, you can find out what your competitors are promoting and how.
Decide whether you should create more visual content and get more image backlinks to your website by analyzing your competitors in the backlink types chart.
See the relation between Follow and Nofollow backlinks to your domain so you can focus on increasing Dofollow backlinks share.
TLD Distribution and Top Countries
Figure out backlinks of what TLD types your competitors strive to acquire and which ones your website is lacking in order to bridge backlink profile. Also, you can see what area of the world your competitors are getting links with the help of the country table and the Geo distribution report.
See what area of the world your competitors are getting links with the help of the country table and the Geo distribution report.
You can also see if some of them are purchasing cheap backlinks. Look out for a raise of links from sites located in irrelevant countries.
Finally, with the help of the overview report, you can compare several domain backlink profiles and their main metrics.
Under the backlinks sub is a detailed list of backlinks furnished with data such as page and trust score, target URL, anchor text, number of internal and external outcoming links, and first and last seen dates.
You can filter the list by including link type, Follow Nofollow attribute, and other parameters.
Here is a couple of examples of what useful info you can find.
It is possible to see your competitors’ freshest valuable links by combining the “new” and “follow” filters. Or which links your competitors have lost in a specific zone or from our referring domain.
To see detailed lists of top anchors and top anchor terms go to the “anchors” tab.
There you can see how many backlinks contain a certain word or phrase as well as how many referring domains use it when linking to the analyzed website.
Make the best of the anchor partial match autosuggest filter and find topics of backlinks that your competitors have.
Start typing a word and Semrush will auto-suggest phrases from your anchors of your competitors’ backlink profile.
The Referring Domains Tab
The referring domains tab will be handy as it will provide you a detailed list of domains linking to the analyzed domain.
You may want to filter this list by TLD type and country by using the proper tabs or applying advanced filters.
This can help you find the sources of backlinks you might be interested in the most.
Last but not least, you can see new and lost referring domains so find out more about your competitors’ recently building activity.
So when you become aware of your competitors’ new referring domains you get new backlink opportunities for yourself. And there’s nothing better than turning your rivals’ failures into stepping stones of your own success.
Just reach out to the owners of websites that no longer link back to your competitors and try to convince them to link to you instead.
Referring IPs Tab
Not only is the number of referring domains an important ranking factor but a number of referring IPs as well.
The referring IPs tab will provide you with this information.
If a certain IP address hosts a suspiciously high number of referring domains, this could be an indication of blackhat SEO.
The Indexed Pages Tab
The indexed pages tab shows you the pages of the domain discovered by Semrush.
The pages are sorted by the number of backlinks from other websites. You can check out your competitors’ top pages to understand what content persuaded referring website owners to actually link to them.
Keep an eye on the internal links metric as well, this might help you get ideas on how to properly link internally to help your rankings.
The Competitors Report
The “competitors” report will show your competitors in terms of common backlinks.
After using this report, you may start analyzing your competition to discover more link building ideas.
Bulk Analysis Tool
Now, let’s go to the “bulk analysis” stand-alone report.
You can find it two lines below the backlink analytics report. We recommend using this feature when you want to analyze many competitors at a time or need to define which domains work with.
You can compare up to 200 domains, URLs, or their mixture by several parameters.
Let’s enter a batch of URLs into the box.
The table below the box will show you how many backlinks and referring domains pointing to each URL.
The report is perfect for doing shallow but wide research of your competitive environment in terms of backlinks.
So, to sum up, to get ideas for link building review your and your competitors’ backlinks and estimate their value, use the backlinks report.
This can be easily done with the backlink audit tool.
It was designed to help you discover and get rid of bad backlinks that may harm your website’s rankings.
With this tool, you’ll be able to:
- Find all your backlinks by connecting your google search console and majestic account.
- Rate them, remove them, or disavow low-quality ones.
- Track your progress by performing regular recalls as well.
Let’s configure the backlink audit tool
Step 1. Choose the domain type to let the tool pull out the most accurate results.
Step 2. Enter your official brand name.
Don’t skip this step as it will help Semrush to find brand acres and provide you with the most relevant data.
Step 3. Specify the categories your domain is associated with.
It’s an important step too since it will help Semrush identify bad quality backlinks.
Step 4. Select your target countries
This information is necessary to evaluate the geo relevancy of your backlinks correctly.
We recommend that you connect your google search console and majestic accounts if you want to have a more detailed audit of your backlinks.
The backlink audit will analyze your backlinks and evaluate toxic scores for each of them.
The Overview Tab
The overview page provides you with the main information like the number of referring domains and new, lost, and total backlinks.
The toxic score of a domain is a proprietary Semrush metric based on over 50 toxic markers including low domain score and trust score. It represents to what extent a certain domain is dangerous for your
If your overall toxic score is high or medium, you need to take immediate action in order to minimize your risk of being penalized by google.
You can always narrow down your report scope to a certain subpath or even a URL.
The Audit Tab
Go to the audit tab to see the list of your backlinks. There you can check their toxic score and toxic markers they triggered.
Though the toxic score is trustworthy, you still need to consider and classify every link by yourself.
If a backlink is good, move it to the whitelist.
If you are sure that a certain link is a low quality, send it directly to the disavow list.
You can export this list to a file and upload it to the Google disavow tool afterward.
If you want to try to reach out to a website owner prior to disavowing a link, add it to the remove list.
To find backlinks with specific parameters, you can use various filters.
For instance, if you run your business locally, you might want to find and get rid of irrelevant geo links. Or if you want to eradicate links from link directories or malicious pages, just apply the appropriate filters.
Overall, you can filter by 45 different toxic markers. You can also find and manage links that lead to wrong URLs of your website in order to know which of your pages to repair to make those backlinks work again.
The Remove Tab
After sorting your backlinks, go to the remove tab. This is where you’re going to reach out to referring domain owners asking to remove their backlinks.
You can send emails right from the tool once you connect your google mail, yahoo, and outlook accounts.
To do that, click “Add“, next to the mailbox.
Then click the “Send” button to access the email template.
Customize the template to make it more personal and targeted to urge the domain owner to remove the link.
For your convenience, the tool provides you with the status bar to let you know if a certain email was sent, open, read, or reply to.
The Disavow Tab
The backlinks you’ve sent from the audit tab to disavow lists are stored here.
Ensure once more that the list is complete, then click the export disable file button.
As a result, you’ll get your disavow.txt file.
After that, you can upload this file directly to the google disable tool.
Lost and Found Tab
The lost and found report allows you to monitor your progress.
You’ll see the daily performance chart of new broken and lost domains over the last 30, 60, and 90 days.
The chart is easily customizable by checking and checking the checkboxes below the graph.
New domains are the ones that were required within the last 30 days and had never provided any backlink to your website before.
Refer to the list of new domains below to see if any of them have excess toxic scores and take action accordingly.
A domain is regarded as broken if each and every page giving a backlink to the analyzed website returns an error code.
Consider reaching out to these website owners to ask them to amend their pages thus letting their link juice flow to your website again.
Lost domains refer to domains that have lost all their backlinks within the last 90 days.
Since they were lost relatively recently and google still counts on them, you have a chance to regain them without affecting your SEO in a negative way.
One important thing you shouldn’t overlook is integration with your google analytics, google search console and majestic accounts.
Google Analytics allows us to specify the traffic volume driven by the audited backlinks. This will avoid us from falsely considering links that actually bring traffic as toxic and consequently keep them.
There are several advantages of connecting your google search console account:
- First, you’ll get extra backlinks for analysis from your backlink profile on the tool.
- Second, you’ll get access to the most current data on disabled backlinks.
- Third, you’ll be able to compose a more precise disavow list by importing the data from “gse”.
Finally, if you have a majestic account, follow the backlink audit instructions to connect it and you’ll access extra backlinks for audit.
Let’s Wrap It Up
In this section, we found out how to manage our backlinks and actually get rid of bad ones by using the backlink audit tool.
Section 3. How to Audit Your Internal Links
In this section, we’ll thoroughly examine how your website is performing in terms of internal linking.
To do that, use the internal linking report with the Semrush site audit tool.
This allows you to:
- Analyze internal link distribution across your website’s pages.
- See internal linking issues like broken links or excessive on-page links.
- Manage your internal link juice distribution.
Let’s dive into the report,
Open your previously created site audit project, then click view details next to internal linking.
Inside the report, you’ll see an in-depth analysis of your internal links. It’s divided into five widgets.
Pages Crawl Depth
The pages crawled up the donut chart shows the distribution across your website’s pages by the number of clicks away from the home page.
You might want to be sure that there are no pages with 4+ click step. But if it’s the case, then it would be great to make these pages more reachable for users and crawlers.
The internal links bar chart shows the distribution of your pages by a number of incoming and outgoing internal links.
You’ll see at a glance if you have orphaned pages or pages with too little incoming links as well as pages with too many outgoing links.
Each bar within the chart is clickable and will lead you to the detailed report.
Internal Link Distribution
The internal links distribution chart shows how links are distributed across three groups of pages with different strengths.
Page’s strength is determined by its internal link rank, a metric that represents how much link juice is being passed to the specific page from other authoritative pages within your website.
Adjust your internal linking strategy in order to have more strong and medium pages.
Internal Link Issues
Internal link issues is a list of error warnings and notices that your website has in regards to internal linking.
Review all the active issues and fix them to improve your website’s SEO.
Pages Passing Most Internal LinkRank
Pages passing most internal LinkRank contains URLs where we recommend to place more outgoing links on since they passed the most link juice to other pages across your website.
Let’s sum up
To make search engines consider your web pages more worthy, you really need to watch out for your internal link juice distribution. And if you manage to do that, you’ll certainly boost your SEO.
With the site audit internal linking report, you’ll have a deeper view of how things stand with your internal linking and get actionable advice on improving it.
Section 4. How To Build Links to Your Website With SEMrush
In this section, we’ll dive deeper into the proactive step-by-step link building process. To help us do that, we use the link building tool.
The link building tool is a simple but efficient solution:
- Get ironclad ideas for expanding your backlink profile.
- Outreach for backlinks
- Track the results
Configure The Tool
First, you need to enter up to 10 keywords that you want to rank for. By default, the tool will provide you with suggestive keywords which you can remove if you’ll find them irrelevant.
Don’t forget to change your target database in the drop-down menu at the top if need be as well.
At the second step, you can enter up to 10 competitors to help Semrush identify domains that provide the most links to them.
Like it the first step, the tool will make suggestions from the organic competitors’ report.
Now that you’ve entered your target keywords and competitors, click the start link building button. It may take several minutes for the tool to pull the data.
The Overview Report
After that, you’ll get to the overview report. There you’ll see the overall information about your new campaign.
Namely, the number of prospects divided into five categories: the number of prospects you have to contact, the number of replies you’ve received, and the number of domains you’re monitoring.
Like in the backlink audit tool, you can connect your Gmail, Outlook, and yahoo accounts to be able to send emails right from the tool.
To do that, click Add next to the mailbox and follow the instructions in the pop-up window.
You can also integrate the tool with the Google search console account.
This will help you pull more precise suggestions on your prospects but automatically marking already acquired backlinks.
The Prospects Report
Go to the prospects report to get a detailed list of backlink opportunities.
You can see all of them in a single table or you can switch over between prospects with different sources.
These sources are organic search, competitors’ backlinks, mentions of you and your competitors’ brand name or other keywords you’ve targeted that are found by Semrush, links from domains that you upload manually, and lost backlinks which are gathered from the backlink audit tool.
To pick the most suitable and relevant link prospects and let you target your audience, you can apply multiple filters by URL type (like forums, blogs, news, etc), keyword, or TLD.
If you decided to continue working with the prospect just click the “To In Progress” button to move it to the in-progress list.
Or you can sign it to the list selecting your outreach strategy for this link which is a predefined scenario of acquiring the link.
If a prospect doesn’t suit you, click the X button to move it to the rejected list.
To help you make the right decision on whether to keep a prospect or to reject it, the tool offers you it’s overall rating as well as detailed information for each project.
Among others, there’s a toxic rank, it represents at what extent a certain domain could be dangerous to your website.
The In Progress Tab
Once you’ve put together a list of your prospects, the time has come to reach out to them.
Go to the “In Progress” tab and make sure you’ve connected your Gmail, Outlook, and Yahoo accounts.
By doing it, you’ll be able to send and receive outreach emails from the automatically retrieved addresses. Track responses and monitor your status to see if a certain email was sent, open, read, or reply to.
One notable feature is that you can manually add any domain you want to get a backlink from to your campaign.
Hit the “Import” button and start entering the desired domains.
To start your outreach process, refine the list of prospects by applying various filters. For instance, you might want to make it as easy and convenient as possible so choose only domains where Semrush has found contact info by selecting “with emails“.
Now, it’s high time to compose emails and send them to the address is bound by Semrush.
Click the “Contact” button to get to the email template editor, it will show a template based on the outreach strategy you’ve chosen. There are 8 options to choose from.
- General: This strategy can be used when you want to compose your own email from scratch.
- Manual link: Use this approach if you don’t need to contact the website owner but still want to monitor the prospect.
- Directory/catalogue: Choose this strategy to request a link from a relevant directory catalogue.
- Add link to article: This option should be used in case there’s an existing article about your business without linking to your website.
- Product review: With this strategy, you’re going to ask your prospect to write a review of your product.
- Link from mention: Choose this option if you found a mention of your business without a backlink to your website.
- Guest post: When opting for this variant, you offer writing a guest post hoping to get a backlink in return.
- Recover lost backlinks: This strategy works if you lost a backlink and want to win it back by offering a relevant page to your site to link to.
- Custom: This option lets you add your own custom email template and outreach strategy.
So all the emails are sent and eventually you notice that one of your prospects granted you a backlink.
To fit the missing piece of the gap analysis puzzle let’s review the backlink gap tool.
With a backlink gap report you can:
- Compare up to five domains in terms of common and unique backlinks.
- Get insights on link building and outreach.
- Pick the very best referring domains with the most authority.
Let’s See What The Tool Has to Offer
Type your domain in the first box and your competitor’s domains in the next boxes.
Otherwise, you can just click your mouse in one of the boxes to see a list of auto-suggested competitors.
Note that apart from root domains, the tool allows you to compare subdomains and URLs in any combination.
Once you hit the “Find prospects” button, you’ll see a graph with domains’ backlinks acquisition over time.
This will show you what your place is within your competitive niche and whom to take as an example in your link building efforts.
The table below lists surfer in domains that have backlinks they analyze domains.
This data as well as suggested competitors is taken from the backlink analytics report.
By default, the referring domains are sorted by Authority score.
Basically, it shows how precious the backlink from a certain domain will be from an SEO standpoint.
So to do gap analysis and to see the opportunities you’re missing, choose your domain in the drop-down list right above the table to exclude it from the results.
Pay attention to the “Matches” call them at this point. This metric shows how many of the analyzed domains have gotten their links from a certain referring domain.
This could indicate that these are popular sources of links in your niche so they’re more valuable to you due to higher relevancy.
The refine list now contains the referring domains that the chosen competitors have backlinks from but your domain doesn’t, you might want to consider the domains from the list as your future link building primary targets.
Don’t forget to export all your findings to an Excel or CSV file as soon as you’re done with your research.
To complete your gap analysis by finding backlinks that your competitors have but you don’t, use the backlink gap tool. Play around with the tool on your own for easy and efficient backlink gap analysis.
Email Marketing: 6 Steps To Create The Perfect Email
Email marketing refers to the sending of promotional emails to a large list of contacts (customers, prospects…) for the purposes of prospecting, loyalty, or simply for information.
Email marketing campaigns are therefore a form of direct marketing in the sense that they directly reach the target.
In this tutorial, discover the 6 steps to create the perfect email and exploit the full potential of your campaigns.
Email marketing is an essential channel for acquiring customers, building customer loyalty, and generating sales.
For several years, it has evolved to become more qualitative, based on user permission and increasingly targeted content.
Why Continue With Email Marketing?
Email marketing is proving to be the most effective marketing action to win customers.
The figures speak for themselves: The Email and Document Management Usage Benchmark report found that more than 91% use email to communicate with their clients, while 61% prefer to use it more than any other form of communication tool.
Email marketing, and above all making it successful, is not an exercise to be taken lightly.
While the operation may seem simple (sending an email), it actually requires mastering some marketing techniques and thinking upstream about the relevance of its email marketing strategy.
By following these tips, you will have all the keys in hand to make effective email marketing:
1. Define Your Objectives
This is the step that will define the rest of your emailing strategy.
Start by defining precisely the objective you want to achieve. Why do you want to do an email?
The objectives can be varied:
- Inform via a newsletter
- Introduce a new product
- Make an important announcement
- Launch a promotional offer
- Qualify a database
The creation and configuration of your campaign will depend on the objective you initially set for yourself.
It is around this objective that your choices in terms of targeting, design, or discourse will be articulated.
So take the time to define a precise objective and to be sure that you really have a mailing need.
2. Define Your Target
Defining your campaign target is the second most crucial step.
What are the needs, expectations, and behaviors of your target? What are their concerns and interests?
It should naturally flow from the goal you set for yourself.
For example, if your objective is to strengthen your customers’ loyalty, the choice of your target will obviously turn to your customer base.
However, defining your target is not that simple!
By using our example of a loyalty mailing, we can specify the target more precisely by choosing only customers who have not ordered for more than 6 months, but who have already spent more than $100 with you.
Moreover, it is essential to take into account the maturity of your prospect to send him the perfect email.
A buyer who has only just become aware of his need will not have the same communication needs as a buyer who has already compared several solutions.
It is always necessary to be as precise as possible in order to create the most relevant campaign possible.
The narrower and more precise your targeting will be, the more your recipients will feel concerned by your speech, and the closer you will appear to them.
And there is nothing more effective than a personalized email adapted to its recipient.
3. Make a Good First Impression
The email subject is probably the most important element to ensure its success.
It’s simple, if it doesn’t make you want to open, your campaign will have been a waste of time… and money.
That’s why you need to take your time to find the email subject that will boost your open rates.
Very often, the subject is considered lightly and is chosen at the last minute.
However, it is the gateway to your message.
It is therefore advisable not to think about the object of your campaign at the last minute, but to devote one or even several hours to it to have time to think about it.
How To Write The Subject Of An Email?
There is no ideal method, but we recommend the following techniques:
The Sender Name:
Essential in any email marketing campaign, the sender name is a parameter as likely to influence the open rate as the subject or preheader.
However, once determined, it will remain the same for all your email marketing campaigns.
Forget the “Contact” names and prefer a more personal identity such as your first name or “The Team Company Name”.
We will take care to choose a name inspiring the confidence of the target. We will therefore avoid “no-reply” addresses.
The most important element of your email marketing campaign, the subject of the email will determine its success. The purpose of the subject is above all to boost your open rate.
It should be clear and concise. Your title should not be too long to be read in full from a smartphone.
Located just after the subject, the preheader will give your target a first preview of the message you want to deliver.
By default, it is the first line of the email.
However, it is possible to optimize it, the opportunity to introduce a second formula, always an incentive, which will convince the most recalcitrant to open and read the message.
Sufficient reflection will be necessary to find the right formula and thus seize the opportunity of a second chance, in case the subject alone would not have been enough to convince your target.
The Time Of Sending:
Another criterion having a direct influence on the open rate is the time of sending.
There is no typical optimal time, it varies according to the industries and targets. It is up to you to make different tests and analyze the statistics.
4. Seduce The Recipient
You have convinced the recipient to open your email. This is probably the hardest part, but it’s not over yet.
Reach a Larger Target With Responsive Email
Your message must be created in a responsive design so that it can be displayed on all screens while offering optimal readability.
There are different tools allowing to create effective email marketing in a few clicks, without any particular knowledge in web design.
How To Boost Your Click-Through Rate?
The text of the email should be both engaging and impactful but also clear and concise. A few lines are enough, the goal is not to provide consistent information but to make the target want to click.
We can only recommend that you emphasize the benefits of the product or service that you want to highlight while presenting it as a solution to the problem of your target that you have previously identified.
Finally, keep in mind that an effective email must contain the following elements:
- The logo of your company or brand for quick identification by the target.
- An attractive offer for your target with a Call To Action button.
- Links to your website and social networks.
Never Forget The Call To Action
If there is one parameter that should never be neglected when writing an email marketing, it is the Call To Action.
Much more than a simple action button, it is a real reactivity and conversion booster.
It must therefore be carried out with particular care in order to collect a maximum number of clicks.
By choosing the right location, the right color, the right terms, and the right wording, you maximize your chances of increasing your conversion rate.
Don’t hesitate to play with contrasts to maximize the number of clicks.
Beware Of The Landing Page
The landing page on which your target will land after clicking on your CTA must contain all the necessary elements to convince him/her to take action.
The purpose of this personalized page is both to present the offer but also to generate the conversion.
It is possible to integrate a form into it in order to get more leads.
5- Send Your Email
The Essential Checks
Now comes the crucial step of your email marketing campaign, sending the message.
But before sending your email to your targets, you must make sure that everything works by performing the following tests:
- Check all links
- Test the message display on a smartphone
- Test the reply email address
- Have an unsubscribe link properly integrated
Choose The Right Time
Every day, your targets are flooded with marketing emails, a good reason not to send yours at any time, at the risk of finding yourself drowned in the mass.
While the best time to send an email depends on each industry, keep in mind that emails sent during the week have a higher engagement rate than those sent on weekends.
This is especially true in the B2B sector where targets mainly consult their emails during their working hours.
It is better to send your email early in the morning, so they will be at the top of the list.
You can possibly schedule your morning mailings the night before.
6. Analyze Your Email Marketing Campaigns
It is by studying the performance of your email marketing campaigns that you will constantly improve.
Most email marketing platforms provide detailed statistics that will allow you to know at first glance if your campaign is profitable.
Here are the main performance indicators:
The open rate
This indicator represents the percentage of emails opened on the total sent. It must be at least equivalent to 20%.
The click-through rate
Based on the number of unique clicks, this indicator tells you how many people have clicked at least once on your message.
The conversion rate
This indicator gives you information on the number of desired actions performed compared to the number of emails delivered.
The reactivity rate
This rate represents the ratio between the number of people who clicked on the message among those who opened the email. It is generally between 90 and 95%.
The deliverability rate
The percentage of emails that reach their destination out of the total sent. It allows you to determine to what extent the anti-spam filters implemented by ISPs can impact your campaigns.
It is a real barometer of the interest of your targets in your campaigns. This indicator will allow you to improve your communication. It is generally between 0.1 and 0.2%. Beyond 0.8%, it is considered to be high.
The ROI or return on investment
A key indicator, the ROI allows you to measure the profitability of your email marketing campaigns by comparing the volume of revenue generated and the overall cost of the operation (tool and creation).
Conclusion: Do Email Marketing, But With A Strategy
As you may have noticed from reading this article, email marketing is not something you can improvise if you want to generate a return on investment.
To create an effective email is above all to create an email marketing strategy adapted to the expectations and behaviors of your targets.
In order to send the right message at the right time, you must, first of all, define the questions that your target asks themselves throughout their purchasing journey and the problems they encounter to contextualize the message of your email.
The second thing to do email marketing effectively is to properly segment your contact base. This will allow you to create a personalized email and optimize your conversion rate.
Finally, creating effective email marketing also means creating an optimal conversion tunnel. In other words, you need to integrate a visible and incentive call to action button in your email that will send the clicker to a landing page optimized for conversion.
After sending your email, don’t forget to analyze its performance. It is this analysis that will allow you to refine your email campaigns and improve your return on investment.
6 Easy Techniques To Increase Your Rankings On Google
Do you want to easily increase the traffic on your website? I guess that answer is a big yes!
In this case, it would be a real shame to ignore your site’s SEO. Unless you want to miss out on a huge amount of traffic.
Here are a few things to consider:
- 51% of all online traffic comes from search engines.
- Google alone processes more than 5 billion searches per day.
And there’s also the fact that organic traffic is much more targeted than social traffic.
This is why it is important to invest time in search engine optimization (SEO). But, with so much information (and misinformation) about SEO, you may not know which SEO tactics to focus on.
Below are 6 tactics that you can start using right away to get quick results to improve your ranking on Google with minimal time and investment.
Update Your Old Content With New Information
Start with what you already have!
Examine your already published content and see where it is in Google’s search results.
For example, is it on page 2, 3, or 4?
The quickest way is to use the Google Search Console.
If you haven’t set up Google Search Console yet, sign in using your Google Account and add your website.
Log in to your search console account and go to Performance > select “Average Position” to display the average position of your main pages.
Click on any of the pages listed here. On the next screen, select “Queries“.
This will display the average ranking of that page for the different keywords.
Ideally, you should find pages that:
- Are ranked on pages 2, 3, and 4 for your target keywords.
- Have not been updated for more than a year.
Once you have found these pages, it is time to update them with additional content.
So, how exactly do you update your articles?
You can do this by :
- Expand your article to make it more detailed, more useful, and easier to digest.
- Replace old content by changing perspective and updating the data.
Why does this tactic work?
The Longer and More In-Depth Content Can Be More Effective Than Shorter Content
Backlinko has shown, through a study, that long and in-depth content performs better than less well-processed content (short, poorly developed, etc.).
When you add additional content to poorly performing pages, Google’s algorithm will notice it in the analysis and ranking.
In addition, Google loves to offer up-to-date and in-depth content.
These are two essential ingredients for a better ranking.
That said, many studies on the web show the average length of content that ranks well in Google’s ranking.
But not all searches are equal. Google uses a lot of different ranking factors. These vary from search to search.
And in some niches, a huge blog post of 4,000 words is simply not necessary.
The best starting point is to look at the ranking of sites with the keywords of your target.
Don’t forget :
Writing more is not always the solution.
That is, the way your content is structured and its usefulness is a big part of what will help you rank first.
People are looking for an answer and it’s your job to help them find that answer.
Google Prefers Recent Content
Have you ever looked for information about a celebrity, a phone brand, or even a movie that a colleague told you about?
You probably did. And the results you received are from the most recent articles about that celebrity and the latest model of the phone.
Google rewards recent content so that the results are more relevant to users’ searches.
To determine the freshness of a page, the time between when Google first browsed the site and the last time it was modified is taken into account.
So, if you publish a page and edit it immediately, it will not be considered updated.
However, if you wait a while and update your old content, it will be saved as recent content.
And will be more likely to give you a boost in the SERP (Search Engine Result Page).
And in some cases, it may be a good idea to change the publication date and add a note at the top of the article to explain that you updated it.
Google will then display the updated publication date in the SERPs.
Recency is one of the many factors in the ranking algorithm.
The fact that an article has been updated does not automatically mean that you will be at the top of the first page. But it will increase the likelihood that you will be ranked higher.
The best thing about this tactic is that you don’t need to spend a lot of time or energy updating older content.
If you’ve already written 1,000 words, it shouldn’t take much effort to modify the content and develop it.
Find The Pages That Mention Your Site Without a Link
For some reason, there are times when you, your company, product, or content may not be mentioned, but not referenced by other sites.
Find such references and simply request a link to your site.
This will probably make it easy for you to get backlinks.
After all, if someone likes you or your content enough to quote you, they probably won’t mind adding a link to you either.
How to Find These Mentions Without a Link?
Step 1: Find all existing mentions of your content
The first step is to get links from sites that talk about you by mentioning your brand or one of your products.
To do this, the search engine will help you, and this totally free of charge.
Here is an example of a query to enter on Google :
“Your brand name (with or without quotation marks)” -Yourdomain.com – your social networks
Then using the code “-site:xxx/com” to remove all the domains you want to exclude from the search. I thus advise you to remove the main social networks.
For example, for this blog, I use this search:
webucks -site:webucks.net -site:youtube.com -site:facebook.com -site:twitter.com -site:pinterest.com
Since we are looking for all the sites that mention our blog without a link, we will have to look at each of them to verify their quality and the presence or not of a link.
You can ignore the sites:
- That has tagged your brand (look for URLs with ” /tag/YourBrandName “).
- Who make copies of your social media content (such as Twicopy.com).
- Spam which, for the most part, automatically posts content.
It will take some time, but you can usually find dozens of pages that have mentioned you without putting a link to your site.
Make a list of all these pages, identify the editors and their emails. Then send them a short, direct message indicating the page in question and ask them to add the link to your site.
You will be surprised at the number of favorable responses from webmasters or editors.
Do you want to increase your chances of having the link to your site added? Personalize your emails and add an incentive such as an offer to share the article on your social networks.
Step 2: Set Up Automatic Tracking Of Your Brand or Product Mentions
The next step is to ensure that you are aware of any future mention without a link.
There are a lot of great social media monitoring tools out there, like Buzzsumo, because they offer a thorough control of notifications.
For example, for brand mentions, it will send me a notification if a site doesn’t link to Webucks.
But Buzzsumo is a paid tool, so if you have a limited budget, you can use Google Alerts instead – it’s just a matter of manually checking whether sites link to you or not.
You can change the alert frequency if you receive too many messages.
Once you receive an alert indicating that you have been mentioned, do a quick manual check on the site to see if there is already a link to your page (sometimes your brand will not be linked, but there will be a link somewhere else).
You can do this by pressing CTRL + U on your keyboard. This will open the source code of the site.
Then press CTRL + F to open the “Search” tool and search for your domain name.
Once you have found a new unlinked mention, you must contact the author or owner of the website.
See the “About Us” or “Contact Us” pages for an email address.
If there isn’t, don’t worry, there are a few approaches you can use.
You can either use a tool that will find the email address for you, like Voila Norbert, or you can contact the author via social media.
Once you have the email address, get in touch with them as soon as possible.
The closer you get to the original publication date, the more likely you are that the link will be added.
Appear In The “Best” Of Your Niche
Appearing at the top of your industry is a good way to make yourself known.
If you search Google for the “best” or “weekly newsletter” in your industry, you’ll find lists with outbound links to top-quality niche content.
For example, here’s a simple Google search for the best lifestyle blogs to follow:
Contact the authors of these sites and send them a link to your best content.
Then try to convince them that your site is suitable and has a place on their list.
Another tactic is to get your link placed in newsletters. Although this does not lead directly to a backlink, links in the most important newsletters are often picked up by other publications.
What you must remember:
- Being in a popular newsletter like Sidebar.io can help you get links from other bloggers who read it regularly.
- To find newsletters of this type, type this in your search engine: “[your niche] + newsletter”.
- Then, contact the newsletter managers found by email or on Twitter. Send them the link to your site and try to convince them that your content will bring value to their readers.
- However, for this to work, your content must at least match the other articles presented in the newsletter.
Use Your Top-Ranked Pages To Improve The Bad Ones
Much of a site’s activity comes from a small percentage of the site’s total content.
In other words, it is likely that your site contains only a few posts that people are visiting.
You can create links to your less popular content from these pages.
If you have articles on page 2 or 3 of Google, you can give them a boost by adding internal links in your most popular articles.
This way you will increase traffic to these less popular posts.
To do this, we will use Google Search Console again, but in a slightly different way than at the beginning of this article.
So, go ahead, open the Google Search Google of your site, in the left menu select the performance line, then check the 4 available options:
- The total number of impressions: It corresponds to the number of times one of your pages has been displayed by Google.
- The total number of clicks: This shows how many times a link from the site has been clicked by a user during the selected period.
- Average CTR: It gives you the ratio between the number of displays and the number of clicks. Finally, it measures the attractiveness of your links through your title, the meta description, and the impact of your position.
- Average position: This figure indicates the average position of your pages.
Use The Google Search Console
What interests us is to find pages ranked on the third page of Google.
To do this, we will target pages ranked above the 20th position by Google.
Under the main graph, you find the keywords and your position, so display those corresponding to our targeting.
Indeed, it brings little traffic, but they can take advantage of the visibility of your most visited pages.
Click on one of the keywords placed after the 20th position. In the top menu select “Page” to see which pages of the site have been displayed by Google on this query:
Now, you know that these page needs to be improved to gain places and come at least on the first page of Google.
So you will add links from your leading pages to strengthen it.
Or you can use Semrush to find out which of your pages contains the most links.
You can then sort the final list by the number of “Dofollow” links to better prioritize your list of popular posts.
Add Links to Influencers Within Your Content
Some people don’t like to link to other websites for fear that it will have a negative impact on their search engine rankings.
But this is not the case, on the contrary.
Studies have shown that there is a positive correlation between outbound links and improved Google rankings.
Besides the SEO benefit, it is always a good idea to include links to other sites when relevant.
You add value to your content by offering another source of quality to your readers.
But What About Specific Links to Influencers Within Your Content?
Linking to them can not only allow you to share your content, but it’s also a great way to start building relationships.
Follow this process to improve your search engine rankings with influencers:
- Make a list of influencers with their social media accounts and email addresses relevant to the content you publish.
- Find specific resources they already share that you can link to.
- Publish the content with a link to the influencer resource in your content.
- Contact an influencer via email or social media (Twitter) to let them know they have been featured.
If you want to quickly find influencers in your niche, you will need to use an influencer search tool.
This simple process increases the chances that visitors will share your content.
You can also give the influencer a “boost” to encourage them to share your content.
Influencers receive many requests to share content.
Make it easy for yourself by including some “quick share” links to the post on Twitter/Facebook/LinkedIn, etc.
You could say something like: “If you want to share the post with your audience, here are some quick share links”.
If they want to share it, they will.
And in rare cases, you might find that the influencer will have shared your content before you contact them.
Get Contributions On The Theme Of Your Industry
Guest posting can be a great way to increase traffic to your website. However, Google regularly warns against this technique.
However, an ongoing concert with industry publications that are published on a regular basis will be more profitable for you in the long term.
AllTop is the perfect place to start your search for publications you can write about regularly.
Simply type in a keyword that relevant to your industry to get a list of the main blogs and publications that concern you.
Identify Recurring Writers
What we are looking for here, are websites that have regular columnists.
To do this, first, make a list of all the sites you found on AllTop.
Then type one of these queries into Google to see if they have a page for contributors :
- Site:domain.com ” write for us “
- Site:domaine.com ” contributor “
This will give you an idea of whether there is a “contributors”/”write for us” page on their website.
If so, it will tell you exactly how to become an editor for them.
When you have correspondence, you will need to contact them and introduce yourself.
Before sending them an email, remember that it is better to show them a real interest :
- by leaving a few detailed comments on some of the articles on the website you are addressing.
- Update your bio on Twitter. Mention that you are a columnist and that you share content on the topic you want to write about.
- Creating a portfolio that you can use to demonstrate your style.
If you’ve done all of this, send an awareness email to start the process.
Conclusion: 6 Easy Techniques To Increase Your Rankings On Google
If you want your site to be successful, you need to make sure it is found by people who are looking for the type of information you provide.
Implementing these SEO tactics will require some investment on your part, but they can be very effective in generating traffic. Especially in the long term.
If you can position yourself to be found by people looking for content, your site will prosper.
How To Use YouTube To Drive Traffic to Your Blog
How to use YouTube to drive traffic to your blog? Tips and tools to improve the SEO of your videos.
How To Create Traffic From YouTube
Do you want to create an additional, interested, and regular source of traffic for your blog?
YouTube is a great option and here’s why :
It can work for almost any blog, in almost any niche, and it won’t go over your budget.
YouTube is not an ordinary marketing channel: it’s a publishing platform. This means that you need to create content to be published on YouTube in order to strengthen your presence there.
But you can generate traffic from this content. And the potential for traffic generation is huge thanks to YouTube’s built-in audience.
I will show you exactly how to increase your blog traffic using YouTube.
By doing so, you will reach a new audience and create (if you monetize your site) an additional source of income.
Always Accompany Your Blog Post With a Video
The first step is to create content to be published on YouTube.
As I mentioned earlier, YouTube is a publishing platform. Without regularly added content, there is no chance of creating content or traffic from your channel.
Make no mistake: this article is not about creating a popular YouTube channel that would become powerful enough to generate revenue. That would require a full-time job, and most bloggers who read this article already have one.
The goal here is to create a presence on YouTube that would support your main site and bring in additional traffic.
If you’re thinking of expanding your YouTube channel beyond that, you’ll still find some tips, but it won’t be enough.
Because the success of a YouTube channel relies heavily on the personality of the unique YouTuber. Most often we like a YouTuber, more than his video channel.
So Where To Start Generating Traffic Through YouTube?
The first tip is to get into the good habit of creating a short video every time you work on a new blog post.
It’s easier than you think!
Gone are the days when you had to master advanced skills or download expensive software to create a video.
Nowadays, making videos is easy for everyone without the need for a big budget.
InVideo is a tool for creating quick videos and short video tutorials.
First of all, it costs $10 per month (it has a free plan too), which I think is the lowest price on the market.
Second, it takes a few minutes to make a professional-looking video, especially if you already have a feature article :
- Choose the “Article-to-Video” option and copy/paste your content (the best idea is to copy/paste your take-away articles to get subtitles).
- Choose YouTube from the list of options.
- Select your model.
- Let the tool generate your video, using your text as subtitles (keep the “Auto-Suggest Images/Videos” option checked for this).
The video will include background photos, subtitles, transitions, and music in the background.
You can change and modify any of these elements, as well as upload your own images to use.
You can even download a voice-over to use instead of music, but it would take longer to set it up.
But what if there was a much easier, faster way to create Human Sounding audio in a few clicks… in MINUTES from now?!
Your YouTube video should not be too long or too complete. Indeed, it should be short, but interesting.
After all, you want your video to generate a click to your site to increase your “useful” traffic.
Optimize Your YouTube Channel For Google
There’s a powerful reason to optimize your YouTube video page for Google organic.
A few years ago, ranking videos on the first page of Google was easy.
Nowadays, with fierce competition and every marketer uploading thousands of videos each day; it’s hard to get your video on the first page of Google.
Find out how to get instant top video rankings and get tons of targeted traffic with this backdoor strategy (without knowing SEO, without building backlinks, or writing any content!).
YouTube rankings can be a mystery: YouTube ranking signals can never be identified. Moreover, it is highly personalized.
In the meantime, Google rankings are still quite predictable:
- You need a keyword that can be referenced. With a certain volume of research, and not be overly competitive.
- You must put this keyword in the title of the video page.
- You need to write original content for your video description.
Identify The Keywords On Which You Want To Gain Views And Visitors
Since you are creating a video from your already written content, you may already have a search query that you are targeting.
But to make each step achievable here’s a quick tip:
- You can use the Semrush for Keyword Research.
- Type your basic term here (something you’ve written about)
- Set the Keyword Difficulty to less than 60%. The lower it is, the easier it will be to classify your video.
- Select a keyword that best describes your video content.
Don’t be afraid to optimize your article and video for the same search query: videos have a unique place in Google’s search results, so they won’t compete with your own blog article.
Optimize The Details Of Your YouTube Videos
Now that you know which keyword(s) you are targeting, it’s time to optimize your video page.
This step may well take longer than the actual assembly of the video itself. But it is an important step, albeit a boring one.
YouTube video page SEO is similar to the one you use in your article SEO strategy for Google:
- You need a catchy title that contains your target keyword.
- You need to write a long textual content around your topic.
Here is a checklist of fields you need to fill in when you upload your video to YouTube, how to reference a YouTube video on Google:
- A title of 100 characters maximum, it is best to keep it between 65 and 80.
- A long description of 5,000 characters maximum. Here the more, the better! But only the first 150 characters will be visible. The visitor will have to click on the “MORE” to see the full text.
- Remember to add #hashtags for a better discovery with a maximum of 15 #hashtags. The first 3 will be visible above the title.
- Thumbnail: Select a thumbnail for your video, try to be consistent with your brand, and make it attractive.
- Tags: At the bottom of the video details, you can freely add tags to make the search easier. You can use this field up to 500 characters.
Optimize YouTube Description Writing For Google
Describing your video will probably take up most of your time, as you will have to write original content from scratch.
To make your life easier, here’s a good tip: use the Text Optimizer site (its success sometimes makes it saturated).
It allows you to quickly create an optimized context around your keyword :
- Enter the target query you identified in the step above.
- Select Google and then “New Text“.
The tool will generate a list of related concepts that you can cover in your content.
You can click on any phrase in the list and the tool will generate a more optimized context for it.
Note that the tool can also be used to optimize the writing of an article.
This tool will greatly facilitate your work of writing original content for your description. Continue to verify the concepts that make sense to you and create a well-optimized context to develop.
Tip: Also Add a Link On Your Blog To Your YouTube Video
Be sure to provide a text link to your video directly in your blog post, not just embed it.
A link will help your video page rank in Google’s organic search, so don’t miss this step.
Also, this option allows you to give access to your readers even if the video doesn’t appear in its browser.
Add Clickable Links To Your YouTube Videos
Our goal is to generate traffic from YouTube to our blog. It is therefore key to add clickable links to bring our visitors to navigate from the video to our site.
Video creators used to be able to create clickable links within their own videos to their verified sites.
But those good times are over. Indeed, YouTube has tightened the rules to the point where it is impossible to take advantage of this option, especially if you are a new video editor or an occasional producer without a 1000 subscriber base.
However, there are still two places where you can put links to your site:
- In the text of your video description: Only the first 150 characters of your video description will be immediately visible under your video before you click “More”. It is therefore advisable to place the link of your associated article there.
- A pinned comment: Video creators are allowed to pin one of the video’s comments so that it is always at the top.
It is not uncommon for video creators to pin their own comment. When pinning a comment with a clickable link, make sure it is visible when you log out of YouTube (check-in another browser).
Sometimes YouTube hides comments with external links, especially for new accounts.
If this happens, it’s best to add your link only in the video description.
You can play with your wording to make it less promotional and more interesting.
For example, you can invite to click on a link to get the complete (downloadable) list of materials, tools, or steps.
Follow The Evolution Of Your Performance
This step is essential because you want to know which tip worked best.
You need to develop your own style and strategy, and there is no other way to do this than to keep a close eye on your numbers.
Over time, you’ll see signs of where to direct your attention from your YouTube stats.
To do this, go to studio.youtube.com and click on the “Content” link in the menu on the left-hand sidebar. Now sort your videos by views.
Then you can analyze how visitors got to your YouTube video.
In the menu on the left, select “Analytics“, then search for the tile on external traffic sources.
This allows you to see how efficiently you are working to make your YouTube video visible on the Google search engine.
How To Know The Behavior Of Your Visitors On YouTube?
Unfortunately, the YouTube Studio does not show you what queries were entered by users to generate your views.
But, again, you can launch the Semrush tool to find the Google ranking of any video page.
It is also useful to know the organic ranking of your video, as it tells you if the above optimization efforts have paid off.
It will also help you understand what questions (i.e. search queries) your visitors type into Google to find your video!
However, knowing your YouTube statistics is not enough, as this article aims at directing YouTube traffic to your blog.
Therefore, it is necessary to create a conversion funnel of YouTube traffic to watch using your onsite analytics.
How Do You Know Which Visitors To Your Blog Are Coming From Your YouTube Videos?
Here, nothing could be simpler. Sign in to your Google Analytics account.
In the right-hand menu, select Acquisition > Overview.
To know the specific performance of visitors from YouTube, select the “Social” line.
And there you go, you can see how effective (or not) your site traffic thanks to YouTube.
Summary: How To Use YouTube To Drive Traffic to Your Blog
Creating videos is easier and more accessible than ever.
While you can opt for a professional camera and expensive editing software, you can also produce great results simply by using your smartphone and free video editing software.
That’s why it’s so important to focus your videos on specific search queries.
Be sure to include the keyword of your target audience in the title of your video and create a description of at least 300 words.
Include links to your site from the video description (and optionally your pinned comment).
Then monitor your Google ranking and traffic performance to determine what works (and what doesn’t) – you can then tailor your SEO strategy for YouTube.