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Best Free Keyword Research Tools For SEO in 2020
In this article I’m going to show you how to do some solid keyword research, so you can drive local visitors to your site and turn them into customers. To do this I wanna share with you best free keyword research tools that you can use to create better content, to make sure that you can rank for certain keywords for a search engine optimization.
Keyword research is the foundation of search engine optimization, get it wrong and you will either get the wrong type of visitors coming to your site and bands back or no visitors at all. But if you’ll get it right, it could really turn your business around.
So three important data points that we’re gonna be looking for and discovering through the tools in this article:
- Search volume: typically it’s showing us how often a keyword is being searched for within a month.
- Related keywords: that is keywords that are similar or that people are typing in that kind of relate to that first one that we had, that way we can actually see if we should target that other one instead and actually get a feel for what the search volume is there too.
- Competition: how competitive might that keyword be for us to try and rank for.
Here are best free keyword research tools to help kickstart your SEO with zero investment:
5 BEST Free Keyword Research Tools for SEO
1. Keywords Everywhere
First off, the tool that you’ll need is called Keywords Everywhere. Is actually an extension for your browser and is a free keyword tool. If you’re using Chrome or Firefox you can use this tool and it’s super powerful and really easy to use. And this adds a little bit of data when you’re doing regular search on things like Google or Amazon or elsewhere.
Keywords Everywhere Chrome
So to install it, go to the Keywords Everywhere website and just click on install for Chrome.
Then click on the add to Chrome button.
Once you have it installed, you do have to setup a free API key. Very simply, just go to the icon “K“, in the top right of your browser, and click on ‘settings‘.
Then click on ‘Get API key‘ and then fill in your email address and click on ‘Email me my API key‘. You’ll receive an email, copy your Keywords Everywhere API key in the API field and click on ‘Validate‘.
The reason they have API keys is because there are some individuals in the past who would abuse the system. And just send automated requests to it and does bombard their servers and they basically ruined it for everybody. So, now if they find that somebody is sending automated requests, they can just shut down the one API key and problem solved.
How to Use Keywords Everywhere
Once installed this extension will display search volume, cost per click and competitive data for all the keywords you’ll ever need.
For example on Google, if you type in “amazon affiliate program”, you’ll instantly see the actual keyword research. So here we’ve got “amazon affiliate program” has 33.100 views per month.
When we hit enter, will not only have the information for the keyword we’re searching for, but we’ll also get some related keywords and also other keywords people have searched for.
If you’re just doing keyword research, then you want to go ahead and just click on the stars of keywords that you’re interested in. Go back to Keywords Everywhere icon and click on ‘My Keywords‘.
And you have a list of all the keywords that you just checked. You can further analyze them and pick ones you want, even export them to Excel or CSV so you can data crunch them a little bit.
Pros
Cons
2. Google Keyword Planner
To find keywords related to your themes, we’re gonna use a free keyword tool provided by Google called Google Keyword planner. You may be familiar with it already. If not, it’s very simple to use.
First you will need a gmail account and then you will need to create a Google Ads account, it is free to create.
How to Access Google Keyword Planner Without an Ad Campaign
The Google Keyword planner is one of the best free keyword research tools. But the problem that a lot of people have, is they don’t know how to use it without having to setup an ad campaign. Because Google tries to force you into setting up an ad campaign.
The Google Keyword planner is a tool designed for people who run ad campaigns. So obviously, Google want to try and hook you in to doing that. If you set your account up incorrectly from the beginning then you’re going to be locked in and you’re gonna have to have an ad campaign set up before you can use the tool.
Now I will show you how to setup your account with the Google Keyword planner, so that you don’t have to have an ad campaign setup.
To start, go here. When you click on that link you’re going to be asked to login to your Google account. This is where the problem is if you’ve already setup a Google Keyword planner account with your gmail address, then you’re going to be locked into that ad campaign thing that we talked about earlier.
If you have done that and you’re gonna have to use a different gmail address, one that you have not used before to try to setup a Google Keyword planner account. Log in with that and click on next.
And you’ll be taken to this screen. They’re trying to lock you into an ad campaign asking you to select one of these options. But we’re going to click the link underneath ‘Create an account without a campaign‘.
Then we just have to click the Submit button.
And click on the ‘Explorer your account‘.
So your account has been setup but you didn’t have to setup an ad campaign.
How to Use Google Keyword Planner
To get to the keyword planner, got to ‘Tools‘ and then from the menu select a ‘Keyword Planner‘.
And you’re taken to the keyword planner screen. You can just click on ‘Find new Keywords‘.
To start your search type in something that is of interest to you. Let’s just type in “amazon affiliate program” and then ‘Get started‘.
The Google Keyword planner will go away and get your keywords for you. You should now have access to a lot of keywords which are related to “amazon affiliate program”.
Add Filter option
You can do a couple of different things here, you can add keywords that you want to make sure are included along with your keyword, you could also go ahead and narrow it down by average monthly searches.
Unfortunately this tool will only give you an estimated amount of searches per month. Because you are not running any ad campaign. So the best way to pick the right keywords is to sort the selection by competition. What you are looking for is keywords that combine low competition and high volume.
So go ahead and click the filter icon, then click competition and choose you competition level (Low, Medium or High).
Pros
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3. Answer The Public
Answer the public is a tool that combines the suggested searches from Google and Bing. Displays the results in a very visual format. When you do a keyword research in answer the public, you will be presented with common questions, comparison, prepositions, and more which are related to the keyword you have typed.
This free keyword tool is in access to people’s mind, it stores every popular query on Google. It saves queries that masses type on Google, it knows exact keywords that people type on Google to find something. I can’t believe this tool is still free. So this tool is one of the best free keyword research tools to help you find the questions people are actually asking.
How to Use Answer the public
If we stick with our example of ‘amazon affiliate program’ here is what you can expect.
All these queries that people tend to search on Google, they all contain keywords ‘amazon affiliate program’ and other words. Keywords are all pulled out from Google’s database. Your job is to look for some keywords have a potential that will make you money as soon as possible.
I personally find the visualisation aspect of this tool a little difficult to work with. So I tend to switch to the data option which is a lot easier to read.
And what’s great when you do this our Keywords Everywhere extension kicks in and gives you data about all those keywords.
The beauty about answer the public is that it really helps you find some of the questions people ask which you can integrate directly as part of your content. By doing that not only you will provide some very useful information to your visitors, but you will also have the chance to feature in what is known as answered snippets in Google search results. And even maybe come up in voice search.
Pros
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4. Google Search Console
Google search console will help you to analyze and see in what keywords your website is doing the best. Once you add your site to Google Search Console, it’ll show you all the errors your site has. From 404 errors, to pages not working right, to Ahrefs link issues. Whatever it may be, Google will show you those issues and errors through this free keyword tool. Fix them and you’ll get more traffic.
How to Add Your Website to Google Search Console
If you need to add a new URL to your Google search console, you simply click the drop-down ‘Add property‘.
You need to make sure if your site loads as “Https” you got to include the “s“, if your site loads with the “www” you gotta include the “www”. So when you fill this out I recommend loading your website in another browser and taking the actual URL.
Once you’ve done that and clicks “Continue“, you will be taken to a page which looks like this
There are several ways to verify your site, one of the choices is “HTML tag“. Here is the meta tag you have to past it in ‘Yoast SEO‘ plugin.
Go to your WordPress ‘Dashboard’ and click on ‘SEO‘. Click on ‘General’ and then click on ‘Webmaster Tools‘ tab. Copy the code and then paste it in the Google verification field and click ‘Save Change‘.
Go back to Google Search Console and click ‘Verify’, and you should have your account verified straight away.
Explore The New Version Of Google Search Console
Here’s a quick summary of the changes you’ll see in the new Google Search Console. It’s a complete redesign to make it easier to get to the information you need and really understand how to optimize your website for search engines.
On the first page you’ll see an ‘Overview‘ that will tell you the last 90 days of performance, any issues with your web pages which will go into the coverage report, and also any enhancements and the big one is your mobile usability and also accelerated mobile pages.
The Performance Report in Google Search Console
On the left hand side on ‘Performance‘, you will see a summary for the key metrics at the top of the report. You can see total clicks, impressions, average click-through rate in Google search results, and average position. You can add these metrics to the graph by clicking on each of them.
At the top of the report you can change the ‘search type‘ from ‘Web’ search results to ‘Image’ or ‘Video’ search results.
And you can also modify the date range from ‘last 3 months‘ to ‘last 12 months‘ or even all the available data. And make a comparison between two date ranges to each other in the report by using the ‘Compare‘ option.
By clicking ‘New‘ option, you can choose to focus the report further on a particular country or device for example.
If you scroll down a little bit, they have search ‘queries’ by default- you can select the ‘pages‘ and see what your top pages are in terms of clicks and impressions- Top ‘countries’: where our traffic is coming from- ‘Devices’: you can see mobile, desktop and tablet- And then ‘search appearance’: is gonna show rich results, accelerated mobile pages non-rich results.
The Coverage Report
Below ‘Performance’ is ‘Coverage‘. This report is very interesting, because it is going to show any sort of conflicts you have of individual web pages, pages that may have warnings, the total valid pages that you have indexed and also pages that are excluded.
The next thing down is gonna be ‘Enhancement‘. Under mobile usability, you can see if there’s any errors and how many valid pages you have. You can see some of the errors and warnings about accelerated mobile pages, Logos and Sitelinks searchbox.
Next thing is ‘Security and Manual Actions‘. Under Manual actions and Security issues, if there’s any issues they’ll show you them. You’ll get an email if you have any security issues and you can go fix them as fast as possible.
The last thing is ‘Links‘. You’re able to see the backlinks to your websites and also internal links.
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5. Ubersuggest
Ubersuggest is a tool that’s integrated in Neil Patel’s website. This amazing tool can help you in achieving three things at the moment:
- Help you dig keywords for SEO with the right search volume
- Analyze your websites SEO status and keyword positioning
- Track competitors and their top ranking pages
The way Ubersuggest works is you can take all the keywords that you’re already ranking number one for, or number two for, or even on page one for, and put those keywords into Ubersuggest. And this free keyword tool will show you all the long-tail variations of that keyword.
Keyword Overview
First thing that it’s gonna do is gonna give you a keyword overview of the monthly search volume for the keyword, the SEO difficulty as well as the paid difficulty.
Keyword Suggestions
Then, there would be some summaries down beneath it you can drill into such as keyword suggestions that’s a big part of keyword research is putting in what you think the keyword is the phrases in getting those suggestions or different content ideas.
Keyword Difficulty And Competitive Intelligence
And then it’s gonna let you know keyword difficulty in the way it does it is actually really good, it’s one of the things I like about it, is it’s gonna list out the websites that are ranking for that phrase. And it’s gonna let you know how much estimated traffic they’re getting from the phrase and how many social shares that article or what is ranking in those different positions has.
So you could basically gauge what the competitiveness is in order to rank well for that keyword phrase.
Making things a lot easier for you to target the right keyword. Obviously, the higher the numbers are the harder it will be for you to get visibility for those keywords, so choose carefully.
And there is also a graph telling you about the seasonality for each keyword. Allowing you to target the right keyword at the right time.
Keyword Ideas
Off to the left of Ubersuggest I could click on keyword ideas and it’s just gonna take me straight to those keyword ideas. You can export these keyword phrases if you wanted to do deeper research into it or you can copy them into a clipboard.
What’s neat is if I click on the orange arrow it’s going to show me the top websites that are ranking for that keyword phrase, I really like that.
So Ubersuggest has a bit of a ways to go, but I think it’s a fantastic tool for being free. I think their strong suit is how quickly you can drill into a keyword phrase in order to see what the competition really is like.
And it’s also very strong on seeing how a keyword phrase performs over a period of time. So you can kind of catch these trends and a lot of times you’re going to be able to see the various seasonality in the various keyword phrases.
Pros
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Final Thoughts: 5 best free keyword research tools
Just using these five tools, you should have a good understanding of what’s out there and what you can do to improve and write articles that matter to the people who are searching for this information.
The biggest piece of advice I can give you is just try not to make this overly complicated. Make it easy on yourself and don’t get too into the weed of the data. Search volume and competition and going into other competitor’s websites to see what you can do better is important. But you could go so deep where you just don’t do any work or never publish anything. And obviously if you do that, you’re never gonna rank for anything.
So start with what you have. Improve it. Then go out there and create new content based on what people are searching for. Make it better than what is out there already. And over time, Google’s gonna figure out your website is worth ranking higher and you’ll see that eventually the cream rises to the top.
All of these best free keyword research tools are great for quick overviews and tasks. But they tend to lack a lot of features that give you the full scope on a keyword. Free keyword research tools are fine to use when you’re just starting out. But as your website grow, there are just so many more things you can do with premium tools.
Do you have any tools that you use that I haven’t covered to help guide you when it comes to keyword research? These are the five best free keyword research tools that I know about that can help you. But you can help me and the rest of the community too. So leave a comment below with your special systems or tools.
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How to Make a Full Time Income With Affiliate Marketing
If you have an online presence, whether it’s a website, an email list, or social media pages, you’ve probably heard of the term “passive income“.
For those who have never heard of it, it’s nothing less than money coming in while you sleep at night.
Most of us all make the same mistake in the beginning. We tell ourselves that since it’s passive, we don’t have to work, so it’s easy.
Let’s get started. You start a blog about your passion and add Google AdSense advertising. You’ve got the perfect package!
A few months later, you realize that your SEO strategy is not as effective as you would have hoped.
Yes, you have some traffic, but not enough to generate enough revenue with PPC (pay per click).
However, it was your friend “who knows about the web” who suggested it to you!
Well, he should have told you about affiliate marketing.
What is affiliate marketing and how does it work?
Affiliate marketing allows you to promote someone else’s products & services to your audience and earn a commission on sales.
You’re the one who has web traffic and is looking to monetize that traffic.
This can be through your site, your social media pages, or your email list.
If you decide not to go directly through the company, you can join an affiliate network that normally has a directory of hundreds, if not thousands of companies.
There are many and I am sure there is at least one with an offer in your niche.
Finally, we have the consumer, an individual targeted by your ads. When he clicks on your affiliate link, a cookie is installed in his browser.
If the duration of the cookie is 30 days (the duration varies for each seller) and the user buys the product/service within those 30 days, you get a commission on the sale.
5 Steps to Make a Full-Time Income With Affiliate Marketing
You can actually turn affiliate marketing from a side business into a full-time career:
1. Build Your Credibility
Before buying a product, consumers love to look for reviews, unbiased sources, and people who have experience with the product or the service.
If someone actually feels that they come across someone that they can trust and recommends this product, then they’re more willing to buy it.
So, you want to make sure that you’re building some credibility, you’ll be able to sell more of that product.
2. Choose The Right Niche
If you want to make affiliate marketing a full-time income, then choosing the right niche is very essential.
A good niche is one that you have some experience in. You want to make sure to be the product of the product and make sure that you know what you’re talking about.
3. Diversify Your Content
You know we all learn differently. So, whether it’s doing a video, writing a blog post, or even podcasting, you want to make sure that you’re diversifying your content so that you’re able to reach more people.
You can even do a live stream video and repurpose it online.
You can have it transcribed and written to a blog post, have it converted into audio, and make it to a podcast. There you go, you’re having one piece of content being able to diversify all over the Internet.
4. Choose The Right Affiliate Programs
If you want to create a stable online income and make this a full-time job, then you want to make sure that you have a product that has a great foundation and reoccurring revenue.
The magic key right there is if you’re able to sell a product that you’re getting payments for on a monthly reoccurring basis, that almost helps you create more of a stable income.
Also, promote a product that has high commissions.
A lot of programs, if you’re a beginner, like Amazon will be a lower commission but if you’re promoting a product that has 40% or even higher, then you can make a lot more money.
5. Stay Innovative
The Internet is always changing. So, it’s great that you are on top of your game and promoting yourself as the credible expert in your niche.
How to find affiliate offers on the web
Sometimes people have a clear idea of the products & services to be promoted because that’s what they use in everyday life. So there is a good chance that it will also interest their audience.
To find these products & services, simply do a Google search for “affiliate program + company name + product name”
Chances are that if the company has an affiliate program, they will have a page that explains how to become an affiliate.
Some companies decide to insert this page in the footer of their site, while other companies decide not to index this page.
For those who don’t know what to promote, it’s best to go through affiliate networks like Clickbank, CJ, Amazon associates, etc.
Be aware that all affiliate programs and affiliate networks are free to join.
7 ways to promote your affiliate links
The seller or affiliate network will give you a URL link.
According to the restrictions and terms of service of the sellers and affiliate networks, you promote the products & services.
There are many ways to promote an offer, here are a few of them:
1- Create a Blog
The best-known way is to insert a link in a blog text.
The advantage is that you can put your selling points throughout the text without it appearing because you give the reader the content they want.
2- Review / Best of
“Review” & “best of” websites abound on the web and it’s a great way to do affiliate marketing.
Many of these websites are affiliated with Amazon.
3- Coupon
Coupons work because people are always looking for ways to save money.
4- Push Notification
A push notification is a message you receive on your phone, tablet, or computer.
For example, if a new product is launched or a new blog post is published.
And why not put an affiliate link that leads to a landing page?
5- Search Engines
You can appear on Google for free, thanks to SEO strategies. It may take a few months to a few years before it appears in the first search results, but once it’s done, it’s very rewarding.
The good thing about Google is that people are looking for specific information, often a solution to their problem.
So it can pay off to put affiliate links in it because the user’s intention is great.
6- Email Marketing
The email list is one of the oldest marketing methods on the web, but it remains the one that converts the most.
It may require a greater investment when you have a lot of subscribers, but it’s worth it because it’s still a great way to turn a reader into a buyer.
7- Social Media
Facebook is still a very good platform to promote products & services.
Social media is the source of traffic that fluctuates the most because they respond to current trends and because platforms are free to do whatever they want.
So, I advise you not to rely only on social networks, because in the end, the traffic does not belong to you.
How to maximize your chances to convert as an affiliate
Now that you know where to put the affiliate URL, here are some tips that might help you increase your revenue.
Submit Affiliate Offers That Your Readers Needs
Let’s take again the example of the Moment lens. The blogger on photography and videography with smartphones could promote the lens of Moment AND also raincoats. Yes, raincoats, because his blog often talks about outdoor activities and he likes to take pictures & videos of animals in nature, rain, or shine.
Don’t limit yourself only to what you talk about, but think about everything your audience might need (related to your niche of course).
Build a Sales Funnel
No matter where and how you present the product & service, you may need to add selling points to get it converted.
To do this, you can add a landing page to your sales Funnel.
If after clicking on your link, it takes him directly to the buying page, he might turn back because he is not convinced enough.
So, the user can click on your link and then bounce to a capture page and then the buying page.
Tell a True Story
Tell about a problem you have experienced in relation to the product & service, mentioning that the solution is the said product & service.
Offer a Discount
The fact that they buy from you may give them an advantage over others, such as a 10% discount.
Conclusion
Remember that the goal is to monetize your traffic, so you shouldn’t rely only on leads, but rather on conversions.
Until now, you must have used very friendly language with your audience. This is normal because you didn’t have a sales intent behind it.
Now you will have to keep this language, but sell something without it appearing. That’s the marketer’s job. That’s what you become.
You want to be the one we can confide in our problems and who brings us real solutions.
Since you already have your traffic and becoming an affiliate is free, it would be very simple to become an affiliate starting with just one product & service today.
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13 Easy Steps to Create and Sell eBooks Online
If you intend to create and sell ebooks online, you’ve come to the right place! Online courses offer an excellent opportunity, for those who wish to work on the internet, to generate income from their knowledge and skills.
Through these ebooks, it is possible to create a business and even work on your own, as many people wish!
In this article, I’ll walk you through how to create your ebook and finish with the different ways to sell it on the web.
Do You Know About Ebooks?
The ebook is a book in digital format, which can be read on any electronic device, such as a computer, smartphone, e-reader (digital book reader), or tablet. They can also be printed and read like a traditional book.
They have great potential to generate new business, and they are very simple to produce.
Read this article to learn how to create an ebook to sell on the web!
1. Adopt The Ebook On Your Content Strategy
Ebooks are more complete than a blog post and, therefore, they are very useful to educate your audience about you and to show what kind of problem you can solve with your product.
When you deliver valuable content to your reader, you reinforce your authority on the subject.
2. Define The Theme of The Ebook
Choosing the theme is one of the most important steps in the process of creating your digital book. It is important that your ebook is about something that you master and can easily teach, thus conveying more credibility to the reader.
The chosen market niche must also have enough demand to guarantee a good volume of sales and make your investment worthwhile. Use tools such as Google Trends and Semrush to find out which themes are most sought after in the segment you want to act on. This can be a tip for the most common customer issues.
Don’t forget to access the sites that are on the top of the search results to see how they handle the topic and think of ways to differentiate your content and deliver even more comprehensive material for your audience.
Another strategy is to use your blog data (if you have one) to find out what topics your audience is looking for to get to your page and which articles are most accessed.
3. Know Your Persona
Even before writing your digital book, you need to know the reader’s profile to create content that is aligned with their needs.
This type of information is also important when choosing the best channels to promote your ebook.
4. Optimize The Production of Your Content
If you already have content published on the same subject in your ebook, you can use it to create your digital book.
Blog posts, videos, or podcasts can become more complete material on the subject, and the reverse can happen too: an ebook can become smaller content for your blog or YouTube channel.
When we talk about a digital product, it’s always good to think about multi-channel strategies. This way you will be able to reach more people with your content and optimize your production time.
5. Organize and Structure The Elements of Your Digital Book
Once you have decided on the theme, the persona, and your objective, it is time to decide which elements you will cover on your ebook.
Make a draft on each one and organize the chapters coherently, to keep the reader interested.
It’s important to justify your ideas, so do good online research on what has already been written and what is newer in the discussion of the topic you want to talk about.
Remember that your text must be easy to understand and, at the same time, it must offer all the information your reader needs to solve his or her problem.
Keyword search tools, such as Google Keyword Planner, can help you a lot with the selection of topics.
These tools help you understand the interests of your target audience. As a result, you will be able to organize your content more efficiently.
6. Illustrate Your Ebook
The use of images helps reading and leaves the content more attractive, especially when the subject is very technical.
You have two options to use pictures on your digital book, without the high cost.
The first option is to use images from your personal folder or to produce your own images, which will not cause you any problems with copyrights.
In this case, the only requirement is that the photos are in high resolution and that they are related to the content being discussed.
The second option is to use photos from image banks. On the internet, there are several available, even free of charge. Here are our recommendations:
ShutterStock
Search site that brings together thousands of royalty-free photos at affordable prices.
Pexels
Pexels is free, so you can use the images there for your personal project or for commercial use.
Public Domain Pictures
More than 5,000 photos and 8,000 illustrations for free use.
Pixabay
Over one million royalty free photos, illustrations, and vector graphics.
The advantage of image banks is that you save one step in the ebook creation process and you are sure to get high-quality images.
7. Choose The Format of Your Ebook (PDF or Epub)
The main difference between the two formats concerns the adaptation of the texts to the reader’s screen.
An ebook in the Epub format is reformattable, i.e. it offers the possibility of adapting the text and the size of the source automatically to the available display area.
Nevertheless, files available in PDF always maintain the same format as the printed version, regardless of the display area.
Features of Epub :
- Allow text resizing and source modification;
- Allow word search and insertion of highlighted parts;
- It is possible to change the page using the touch;
- Ideal for simpler ebooks without a lot of images.
Features of PDF files :
- They exactly reproduce the printed page model;
- Allows you to enlarge or reduce the page to better display the content;
- The navigation bar can be used to browse the pages;
- Ideal for more complex ebooks, where the number of images is significant and the format is more complex.
Again, your audience profile will choose: Is your consumer used to using mobile reading devices like tablets, or do they use the desktop instead?
8. Pay Attention to The Layout
In addition to being well written, your ebook must have a good layout. This will give a more professional look to the work.
One of the factors that most influence the user’s experience is the reader’s ability to take a look at your content and already know what it is about.
Pay attention to very long parts and check if you can separate them without disturbing the consistency of the text.
Another important tip is to choose images that are related to the topic you are discussing. This visual consistency helps increase consumer loyalty to your product.
And, finally, the visual identity of your ebook should be aligned with your other communication channels, such as websites and social networks.
The intention is to make money with the free, so if you are not familiar with the formatting tool and implementation, analyze the possibility of hiring a professional to perform the task.
Compared to the expense with a common book layout, the costs with an ebook will be much smaller. You will find good freelance professionals on websites such as Upwork or Workana.
9. Review The Content
When we are focused on content, a few details can go unnoticed. For this, we recommend having an external perspective. This ensures that you are running the best possible version of your material.
The revision of your ebook should have two steps: content revision and grammar revision.
From a content perspective, your text must be clear and objective. Ask for feedback from people in your market and outside, and ask them the main questions about the content.
For grammar review, consider hiring an editor, as this professional is more experienced at identifying errors in handwriting, accent, and tuning, almost invisible to those with no experience on the subject.
It is always good to remember that the Internet allows a certain informality, but this does not mean that you have to deliver complex or erroneous texts.
10. Set The Price of Your Product
As we said at the beginning, the ebook serves the different stages of your sales funnel and can even be your main product.
Generally, an ebook used to attract leads, also known as “digital bait”, is distributed free of charge, in exchange for the contact information of the downloader.
For obvious reasons, this strategy has no immediate financial return. You will need to nurture a relationship with these users if you want to convince them to make the purchase. Nevertheless, this model has shown excellent results for entrepreneurs who wish to have a recurrence business.
In case your ebook is your main product, its price will depend on the value you deliver to your audience.
In fact, good design wins people’s trust and screams “high quality!” Exactly what you need to stand out from the crowd, and sell more at a higher price.
If your content is of high added value, equivalent to a course on a subject, feel free to put a value above what is charged in the market.
11. Choose The Distribution Platform
After your ebook is ready, it’s time to set :
- How do I deliver my ebook after the sale?
- How to receive payments by internet?
- How to guarantee that my content will not be replicated by third parties?
To answer these questions, choose an online course distribution platform.
The platform you choose should have all the tools and infrastructure for all the details of the sales process so that you can only worry about creating a quality product.
12. Promote Your Ebook
Create strategies to publicize your work. Don’t forget to focus on the channels where your audience is most present.
Tips for promoting the ebook:
Social Networks
Promote your work on Facebook, Instagram, Youtube, and any other social networking sites that your target audience uses.
Don’t forget to leave the CTA clear for your subscribers to download your ebook.
Partners
Contact the sites that provide content related to the theme of your ebook and offer articles for publication, also known as guest posts.
This strategy is also good to strengthen your domain, very good for future launches.
Blog
Create a blog on the theme of your ebook, to create a network of contacts with individuals interested in the theme, and use the tool to market your ebook.
Affiliate Program
Through an affiliate program you can offer a commission to all those who sell your ebook, you can still define what the value of this commission is.
Email marketing
Build an email list of people interested in your content. From this, you will be able to communicate with your audience directly and promote your ebook.
Landing Pages
The landing page is ideal for highlighting your content and making it easy for users to download your material. Today there are several free tools for creating landing pages for people who have no knowledge of design or programming.
Sponsored links
If you don’t have a lot of traffic on your blog, use sponsored links to give visibility to your ebook.
This technique consists in paying the network of search engines, such as Google, to display ads that direct the user to your landing page.
13. Follow The Results
You wrote the ebook, paid attention to every detail, and put it online. You have the right to celebrate this result, but after that, get ready for the follow-up step.
This work is fundamental to understand the weak points of your promotion and optimize them for better conversion rates.
5 Advantages of Creating An Ebook And Selling It On The Internet
If you’ve come this far, you may have noticed some advantages of making an ebook and marketing it on the internet!
Prices
With a low production and disclosure cost, a high-quality ebook may be for sale at a lower price than a traditional book, allowing the seller to reduce the price to sell more, or simply maintain the price and increase your profit margin per sale.
Portability
To use a digital format, it can be distributed quickly and efficiently over the Internet to any part of the world.
The consumer does not have to go to a store or wait for your book to arrive at your home after an online purchase.
It is available immediately after payment approval and the customer can already start studying as soon as possible!
Development
There is also the possibility to make sales for people from all over the world, regardless of the day and time.
With a system that receives payment and makes the product available automatically, you automate the whole process, and boost your sales even more.
Possibility to work with what you like
If you have something that you really love to do, why not take advantage to make money with your talents?
You can teach your ability to thousands of people and, therefore, earn with it.
Some digital producers end up working integrally with their new business and there is also the possibility of getting extra income to supplement the salary.
At work!
With all of our tips, it became easy to organize ideas and create your first ebook, which will also be your digital product to sell online!
Make Money
How Much Does it Cost to Start a Blog
Are you wondering how much does it cost to start a blog or start a blogging business? In this article, what we’re gonna do for you is break this down into two sections. One is your first three months of blogging and then what you can expect after that.
I know that many of you are interested in starting a successful blogging business but you just haven’t taken those steps forward. You might have seen online that people are making a lot of money blogging and be really like weighing the pros and cons of starting a successful blog.
Because we want to outline really what your most important expenses are at the beginning and show you that you can actually get started for a very reasonable amount.
We get this question all the time: how much it costs to actually start my blog?
We know many of you are sitting there considering doing it.
You probably have seen the income that people are making blogging. You’re like “I’m really considering doing this” but you’re probably feeling a little overwhelmed by the financial decisions that you have to make.
We want to clarify this for you so you can make the right decision.
The Blogging Mindset You Should Have When Starting
The first thing that we want to talk about is that when starting out you really have to treat your blog like a business. It’s important to remember that a new blog is very distinct from any purchasing activity because it’s an actual business.
When you start a blog, you’re actually starting a business that can bring you money.
Keep in mind that as a business there’s always a risk that you won’t make any money with your blog. Although we are in the belief that if you don’t give up, it’s really going to be hard for you to fail.
One of the distinctions I would say between blogging and other businesses is that blogging is just not a get-rich-quick scheme.
So you have to understand and accept that you’re gonna have to make investments in your business for that profitability over time.
It’s more of a long-term play than it’s a short-term play.
Why You Should Avoid Free Blog Software
Let’s talk about why you should avoid free blogging software before we get into specific finances.
If you start a blog on the cheap you can expect cheap results.
What specifically tell people is that there’s no such thing as a free lunch, somebody always has to be paid, right?
So if you start your free website on Wix, the people who run those ads that have to get paid somehow. They’re going to get you to give them your money somehow down the road.
Let’s say you have a blog and you’re getting a few thousand subscribers or some readers, they’re gonna be like “hey! your traffic’s maxed out, now you have to pay us”.
You’re going to have to pay some amount of money at some point.
If you want to be successful, don’t go with the free option first. Go with a higher quality option which is WordPress.
Free Blog Hosting
Another thing that people do, is to start out on a free platform like blogger or free WordPress.
Free blog hosting platforms are incredibly limited.
They’re gonna be limited on what they allow. For instance, they don’t allow you to advertise, and they’re going to be limited to how much bandwidth you can use.
You don’t want to be limited in making a business and making a blog by using these free blog platforms.
Free Blog Theme
A free blog theme is another way that people try to avoid money.
This one is probably the most important thing you can spend money on. Because most free themes don’t allow you to make simple customizations like changing the color, even changing your menu, etc.
So with a free blog theme, you’re going to run into a ton of problems.
When you are opt-in for something free, you are never going to get as high-quality as something else.
Free Email Marketing
If you want to make money from your blog as quickly as possible then you need to start building an email list right away.
If you’re new, email marketing might be way over your head to start. But this is the same thing goes is that people try to start with free everything.
Because they just think that free is the way to go. It’s really not the way to go.
How Much Does it Cost to Start a Blog?
If you are trying to make money from your blog, you will have to spend money to make it.
Blog Expenses in The First 3 Months of Blogging
The good news is that the expected costs of you starting a blog is not going to be that much.
Let’s walk through what you can expect from starting a blog.
Blog Hosting
Blog hosting you would expect to be really expensive but you can start it for as low as $2.65 per month on Bluehost. That price is only available through our link!
Bluehost is the top provider recommended by WordPress. You can sign up for a 12, 24, or 36-month plan.
This is going to end up costing you about $59 to $95, depending on what plan you sign up with.
That’s one of the expenses you will have and trust me this is the way you want to go.
WordPress is the only place you want to be if you want to get massive traffic and have a fast website. You don’t use Wix or Squarespace.
If you start on Wix and you start to get traffic and your website’s slow, you’ll eventually have to switch to WordPress anyway. So start on WordPress.
Estimated Blog Hosting Costs: $59 (one year) to $95 (three years).
Blog Themes
A blog theme is a tool that allows you to customize the appearance of your website, including the layout, color, typography, etc.
Premium themes usually have a reliable code base and offer support if something goes wrong.
The funny thing is people will try to save $60 by getting a free theme. But they’ll end up spending many hours trying to get that theme to look the way they want to.
Usually what ends up happening is people get frustrated and they quit.
Divi theme is probably the first recommendation for new bloggers.
Another great theme is called the Avada theme. If Divi isn’t right for you, you can try out Avada as well.
Avada is very customizable and beginner-friendly. It comes to a lower price tag of $60 as a one-time payment and not a yearly payment as Divi.
Estimated Blog Theme Costs: $60 to $89.
Email Marketing Service
Email marketing service is very important. The lifeblood of blogging and making an income blogging is having a solid email list.
Even though MailChimp is your best free option, it’s really only free until your first 2000 subscribers, and MailChimp obviously is going to be significantly limited compared to other services.
The software that we recommend the beginners is actually ConvertKit. You can actually try it for free. We have a special link where you can have a free trial to testing out ConvertKit.
It’s the simple best email marketing software for bloggers. ConvertKit saves you tons of time and helps you focus on content creation.
Estimated Email Marketing Costs: $29/month (first month free)
Social Media Tools
We recommend Social Media Warfare and the Tailwind app.
Social Media Warfare allows your content to be shared. It’s actually very cheap.
Tailwind is something that you use for Pinterest. If you’re a blogger, Pinterest is sort of the peanut butter to the jelly of blogging.
So we added in another $10 to $30 per month.
Estimated cost in the first 3 months:
- First Month: $119
- 2-3 Months: $39
We believe that is the bare-bones minimum of doing it the right way.
Obviously, as your business grows, your spending will increase (the courses you buy, the products that you need to run a successful blog, and the hosting package you need will grow over time).
Thankfully, and if you’re doing it right, your income will be growing over time as well.
So it won’t be so hard to pay off the expenses as they grow over time.
Blog Expenses After 3+ Months of Blogging
After the initial “start a blog” phase, including set up and website design, you will start focusing on bringing visitors to your site and monetization.
Depending on how fast you move, you will reach this stage one month after starting.
if you are good with WordPress, you can get a blog started and set up within a month. It’s not that hard once you have the right tools and the right roadmap to do it.
At this stage, you are going to start incurring some additional costs of growing your blog.
These costs will grow as your blog grows. So they are harder to estimate because it based on how quickly you grow your blog.
If you are growing really fast and you’re getting a ton of traffic, your expenses are gonna be a little bit higher for those who are starting out a little bit slower.
Investment in Courses
The learning process is not stopping because the internet is always changing and there is always more to learn! If you’re starting out, it’s just not gonna stop at the very beginning.
So as you’ll continue to grow and continue wanna make money, you’ll want to continue to invest in your blog.
Total estimated blogging costs After 3 Months:
- Regular software on a monthly basis: $50-$100/month
- Investment in courses: $150+ (optional)
This is going to be kind of an average thing that you do as you move forward.
The right mindset about going into blogging is that you make the best investment that will get you money back.
Time Investment
Another investment is your time investment. Obviously, this is going to be the biggest investment that you make at the beginning. You have to have a massive amount of time focused on your blog in order to make money.
Keep in mind that in order to make this work, you will have to invest a lot of time.
Let’s summarize It!
The First 3 Months of Blogging
- Blog Hosting: $59 to $95 ($2.65/month with our Bluehost discount)
- Blog Theme: $60-90 (#1 recommendation: Divi theme)
- Email Marketing: $29/month (first month free)
- Social Media Tools: $10-30/month (Social Pug + Tailwind)
Total Expected Costs in the First 3 Months of Blogging: $119 upfront + $39/month after that + optional blogging courses.
Expected Costs in the After 3+ Months of Blogging
- Other Software: $50+
- Additional Blogging Courses: Optional
These expenses will definitely grow over time. So just keep that in mind, these expenses will grow as you move forward.
